IDEAS home Printed from https://ideas.repec.org/p/rug/rugwps/03-206.html
   My bibliography  Save this paper

Developing a typology of airport shoppers

Author

Listed:
  • M. GEUENS
  • D. VANTOMME
  • M. BRENGMAN

Abstract

In view of the interrelationship between shopping and tourism, the increasing number of travellers, and the rising amount of shops and sales at the airport, insight in airport shopping motivations and airport shopper types is crucial to work out an optimal marketing strategy for airport shops. Because traditional shopping motivations and shopper type research is mainly focused on home-, clothing and grocery shopping and the specific character of an airport environment creates the impression of different shopping needs and shopper types, travellers at the Brussels airport are questioned by means of a standardized questionnaire. The results revealed two traditional shopping motivations -experiential and functional- and two motivations relating to the airport infrastructure and atmosphere. Travellers can be incited to consume by characteristics that are typical for an airport environment, with multilingual shop communication and the possibility to pay with different currencies on the one hand and impulse purchase, purchase out of boredom and purchase urged by the surrounding atmosphere on the other hand. Furthermore, three airport shopper types were distinguished: “mood shoppers”, “shopping lovers” and “apathetic shoppers”. The apathetic shopper is the most universal shopper. This type of shopper is indifferent to shopping no matter the context. “Mood shoppers” and “shopping lovers” are both motivated to purchase due to features of an airport. While the mood shopper is mostly triggered by atmospheric and mood elements typical for an airport environment, shopping lovers like shopping in all its aspects, although the airportinfrastructure appears to be an extra stimulation for purchase.

Suggested Citation

  • M. Geuens & D. Vantomme & M. Brengman, 2003. "Developing a typology of airport shoppers," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/206, Ghent University, Faculty of Economics and Business Administration.
  • Handle: RePEc:rug:rugwps:03/206
    as

    Download full text from publisher

    File URL: http://wps-feb.ugent.be/Papers/wp_03_206.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Eastlick, Mary Ann & Feinberg, Richard A., 1999. "Shopping Motives for Mail Catalog Shopping," Journal of Business Research, Elsevier, vol. 45(3), pages 281-290, July.
    2. Jarach, David, 2001. "The evolution of airport management practices: towards a multi-point, multi-service, marketing-driven firm," Journal of Air Transport Management, Elsevier, vol. 7(2), pages 119-125.
    3. Turley, L. W. & Milliman, Ronald E., 2000. "Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence," Journal of Business Research, Elsevier, vol. 49(2), pages 193-211, August.
    4. Tosic, Vojin, 1992. "A review of airport passenger terminal operations analysis and modelling," Transportation Research Part A: Policy and Practice, Elsevier, vol. 26(1), pages 3-26, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Figueiredo, Tathiana & Castro, Rafael, 2019. "Passengers perceptions of airport branding strategies: The case of Tom Jobim International Airport – RIOgaleão, Brazil," Journal of Air Transport Management, Elsevier, vol. 74(C), pages 13-19.
    2. Zhang, Anming & Czerny, Achim I., 2012. "Airports and airlines economics and policy: An interpretive review of recent research," Economics of Transportation, Elsevier, vol. 1(1), pages 15-34.
    3. Hampson, Daniel P. & McGoldrick, Peter J., 2013. "A typology of adaptive shopping patterns in recession," Journal of Business Research, Elsevier, vol. 66(7), pages 831-838.
    4. Lin, Yi-Hsin & Chen, Ching-Fu, 2013. "Passengers' shopping motivations and commercial activities at airports – The moderating effects of time pressure and impulse buying tendency," Tourism Management, Elsevier, vol. 36(C), pages 426-434.
    5. Nguyen, Quang, 2016. "Linking loss aversion and present bias with overspending behavior of tourists: Insights from a lab-in-the-field experiment," Tourism Management, Elsevier, vol. 54(C), pages 152-159.
    6. Chung, Yi-Shih & Wu, Cheng-Lung & Chiang, Wan-Erh, 2013. "Air passengers' shopping motivation and information seeking behaviour," Journal of Air Transport Management, Elsevier, vol. 27(C), pages 25-28.
    7. Perng, Shiaw-Wuu & Chow, Chia-Chuan & Liao, Wu-Cheng, 2010. "Analysis of shopping preference and satisfaction with airport retailing products," Journal of Air Transport Management, Elsevier, vol. 16(5), pages 279-283.
    8. Graham, Anne, 2009. "How important are commercial revenues to today's airports?," Journal of Air Transport Management, Elsevier, vol. 15(3), pages 106-111.
    9. Fasone, Vincenzo & Kofler, Lukas & Scuderi, Raffaele, 2016. "Business performance of airports: Non-aviation revenues and their determinants," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 35-45.
    10. Tiziana D'Alfonso & Valentina Bracaglia & Yulai Wan, 2015. "Airport cities and multiproduct pricing," DIAG Technical Reports 2015-14, Department of Computer, Control and Management Engineering, Universita' degli Studi di Roma "La Sapienza".
    11. Fuerst, Franz & Gross, Sven, 2018. "The commercial performance of global airports," Transport Policy, Elsevier, vol. 61(C), pages 123-131.
    12. Konu, Henna & Laukkanen, Tommi & Komppula, Raija, 2011. "Using ski destination choice criteria to segment Finnish ski resort customers," Tourism Management, Elsevier, vol. 32(5), pages 1096-1105.
    13. Castillo-Manzano, José I., 2010. "Determinants of commercial revenues at airports: Lessons learned from Spanish regional airports," Tourism Management, Elsevier, vol. 31(6), pages 788-796.
    14. Wu, Hanjun & Tsui, Kan Wai Hong, 2020. "Does a reward program affect customers’ behavioural intention of visiting the airport? A case study of Singapore Changi Airport," Journal of Air Transport Management, Elsevier, vol. 82(C).
    15. Lu, Jin-Long, 2014. "Investigating factors that influence passengers' shopping intentions at airports – Evidence from Taiwan," Journal of Air Transport Management, Elsevier, vol. 35(C), pages 72-77.
    16. Choi, Miju & Law, Rob & Heo, Cindy Yoonjoung, 2016. "Shopping destinations and trust – Tourist attitudes: Scale development and validation," Tourism Management, Elsevier, vol. 54(C), pages 490-501.
    17. Del Chiappa, Giacomo & Martin, Juan Carlos & Roman, Concepcion, 2016. "Service quality of airports' food and beverage retailers. A fuzzy approach," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 105-113.
    18. Czerny, Achim I., 2013. "Public versus private airport behavior when concession revenues exist," Economics of Transportation, Elsevier, vol. 2(1), pages 38-46.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Liang Rui & Keyi Li & Mu Jiang & Xiaopu Jiang, 2024. "Exploring the Factors Influencing Tourists’ Satisfaction and Continuance Intention of Digital Nightscape Tour: Integrating the Design Dimensions and the UTAUT2," Sustainability, MDPI, vol. 16(22), pages 1-19, November.
    2. Holmqvist, Jonas & Lunardo, Renaud, 2015. "The impact of an exciting store environment on consumer pleasure and shopping intentions," International Journal of Research in Marketing, Elsevier, vol. 32(1), pages 117-119.
    3. Whiting, Anita & Donthu, Naveen & Baker, Andrew M., 2011. "Investigating the immediate and long-term effects of job stressors on frontline service employees," International Journal of Research in Marketing, Elsevier, vol. 28(4), pages 319-331.
    4. Sangeeta Peter & Victor Anandkumar, 2016. "Deconstructing the shopping experience of tourists to the Dubai Shopping Festival," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1199109-119, December.
    5. Pan, Frank C., 2015. "Practical application of importance-performance analysis in determining critical job satisfaction factors of a tourist hotel," Tourism Management, Elsevier, vol. 46(C), pages 84-91.
    6. Greenacre, Luke & Martin, James & Patrick, Sarah & Jaeger, Victoria, 2016. "Boundaries of the centrality effect during product choice," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 32-38.
    7. Teller, Christoph & Kotzab, Herbert & Grant, David B., 2012. "The relevance of shopper logistics for consumers of store-based retail formats," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 59-66.
    8. T. Poehlman & Ravi Dhar & John Bargh, 2016. "Sophisticated by Design: the Nonconscious Influence of Primed Concepts and Atmospheric Variables on Consumer Preferences," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 3(1), pages 48-61, March.
    9. Mayer, Robert, 2016. "Airport classification based on cargo characteristics," Journal of Transport Geography, Elsevier, vol. 54(C), pages 53-65.
    10. Puccinelli, Nancy M. & Goodstein, Ronald C. & Grewal, Dhruv & Price, Robert & Raghubir, Priya & Stewart, David, 2009. "Customer Experience Management in Retailing: Understanding the Buying Process," Journal of Retailing, Elsevier, vol. 85(1), pages 15-30.
    11. Lionel Nicod & Sylvie Llosa, 2018. "How should customers be trained in their role as coproducers? The influence of training and its characteristics on the benefits of coproduction," Post-Print hal-03513344, HAL.
    12. Maggioni, Isabella & Sands, Sean & Kachouie, Reza & Tsarenko, Yelena, 2019. "Shopping for well-being: The role of consumer decision-making styles," Journal of Business Research, Elsevier, vol. 105(C), pages 21-32.
    13. Andersson, Pernille K. & Kristensson, Per & Wästlund, Erik & Gustafsson, Anders, 2012. "Let the music play or not: The influence of background music on consumer behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 19(6), pages 553-560.
    14. Chandan Parsad & Sanjeev Prashar & Vijay Sai Tata, 2017. "Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 44(4), pages 297-311, December.
    15. Mohan, Geetha & Sivakumaran, Bharadhwaj & Sharma, Piyush, 2012. "Store environment's impact on variety seeking behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 19(4), pages 419-428.
    16. Ainsworth, Jeremy & Foster, Jamye, 2017. "Comfort in brick and mortar shopping experiences: Examining antecedents and consequences of comfortable retail experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 27-35.
    17. Song, Hanqun & Yang, Huijun & Ma, Emily, 2022. "Restaurants’ outdoor signs say more than you think: An enquiry from a linguistic landscape perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    18. Divya Wodon & Naina Wodon, 2013. "What Drives Individual Sales at Nonprofit Thrift Stores?," Economics Bulletin, AccessEcon, vol. 33(4), pages 2791-2800.
    19. Errajaa, Karim & Legohérel, Patrick & Daucé, Bruno, 2018. "Immersion and emotional reactions to the ambiance of a multiservice space: The role of perceived congruence between odor and brand image," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 100-108.
    20. Fowler, Deborah C. & Wesley, Scarlett C. & Vazquez, Maria Elena, 2007. "Simpatico in store retailing: How immigrant Hispanic emic interpret U.S. store atmospherics and interactions with sales associates," Journal of Business Research, Elsevier, vol. 60(1), pages 50-59, January.

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rug:rugwps:03/206. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Nathalie Verhaeghe (email available below). General contact details of provider: https://edirc.repec.org/data/ferugbe.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.