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Air passengers' shopping motivation and information seeking behaviour

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  • Chung, Yi-Shih
  • Wu, Cheng-Lung
  • Chiang, Wan-Erh

Abstract

This study investigates the motivations of shoppers at Taiwan's Taoyuan International Airport. From a sample of over 500 individuals, we find that motivations are similar to in-store shoppers elsewhere, with travel and airport motivations being a special factor depending on the airport shopping environment and local shopping cultures. While decision convenience is the main factor concerning air passengers' information seeking in a terminal, other factors such as free time before boarding, involvement, and group travelling exercise differential effects on the information seeking behaviour of air passenger groups. This result suggests the heterogeneous information seeking behaviour patterns and implies the importance of using various strategies in providing airport retail information.

Suggested Citation

  • Chung, Yi-Shih & Wu, Cheng-Lung & Chiang, Wan-Erh, 2013. "Air passengers' shopping motivation and information seeking behaviour," Journal of Air Transport Management, Elsevier, vol. 27(C), pages 25-28.
    • Handle: RePEc:eee:jaitra:v:27:y:2013:i:c:p:25-28
    DOI: 10.1016/j.jairtraman.2012.11.006
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    References listed on IDEAS

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    1. M. Geuens & D. Vantomme & M. Brengman, 2003. "Developing a typology of airport shoppers," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/206, Ghent University, Faculty of Economics and Business Administration.
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    1. Castillo-Manzano, José I. & López-Valpuesta, Lourdes & Sánchez-Braza, Antonio, 2018. "When the mall is in the airport: Measuring the effect of the airport mall on passengers’ consumer behavior," Journal of Air Transport Management, Elsevier, vol. 72(C), pages 32-38.
    2. Wu, Cheng-Lung & Ma, Ngai Ki, 2022. "The impact of customised mobile marketing on passenger shopping behaviour in the airport terminal," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    3. Choi, Jong Hae & Park, Yonghwa & Wang, Kun & Xia, Wenyi, 2020. "Whether low-cost-carrier passengers spend more on duty-free goods at the airport? Evidence from Incheon International Airport," Journal of Air Transport Management, Elsevier, vol. 86(C).
    4. Chung, Yi-Shih & Ku, Ya-Han, 2023. "Effect of time stress and store visibility on the dynamics of passenger activity choices at airport terminals based on indoor trajectory data," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    5. Nghiêm-Phú, Bình & Suter, Jillian Rae, 2018. "Airport image: An exploratory study of McCarran International Airport," Journal of Air Transport Management, Elsevier, vol. 67(C), pages 72-84.
    6. Silva, João & Kalakou, Sofia & Andrade, Antonio R., 2023. "Maximizing non-aeronautical revenues in airport terminals using gate assignment and passenger behaviour modelling," Journal of Air Transport Management, Elsevier, vol. 112(C).
    7. Martín, Juan Carlos & Martín-Domingo, Luis & Lohmann, Gui & Spasojevic, Bojana, 2019. "The role of travel patterns in airport duty-free shopping satisfaction: A case study from an Australian regional airport," Journal of Air Transport Management, Elsevier, vol. 80(C), pages 1-1.
    8. Creed, Bernard & Ning Shen, Kathy & Ashill, Nick & Wu, Tianshi, 2021. "Retail shopping at airports: Making travellers buy again," Journal of Business Research, Elsevier, vol. 137(C), pages 293-307.
    9. Chung, Yi-Shih, 2015. "Hedonic and utilitarian shopping values in airport shopping behavior," Journal of Air Transport Management, Elsevier, vol. 49(C), pages 28-34.
    10. Yuhao Liu & Yunseon Choe, 2023. "Motivation-Based Segmentation of Tourist Shoppers to Hainan During COVID-19," SAGE Open, , vol. 13(3), pages 21582440231, September.
    11. Puls, René & Lentz, Cheryl, 2018. "Retail concessions at European airports: Commercial strategies to improve non-aeronautical revenue from leisure travelers," Journal of Air Transport Management, Elsevier, vol. 71(C), pages 243-249.
    12. Chung, Yi-Shih & Lu, Kuan-Hung, 2020. "Investigating passenger behavior in airport terminals with multisource data: Recall bias and time budget effects," Transportation Research Part A: Policy and Practice, Elsevier, vol. 141(C), pages 410-429.
    13. Wu, Hanjun & Tsui, Kan Wai Hong, 2020. "Does a reward program affect customers’ behavioural intention of visiting the airport? A case study of Singapore Changi Airport," Journal of Air Transport Management, Elsevier, vol. 82(C).

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