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Analysis of shopping preference and satisfaction with airport retailing products

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  • Perng, Shiaw-Wuu
  • Chow, Chia-Chuan
  • Liao, Wu-Cheng

Abstract

This paper studies passengers' responses to retail products at Taiwan Taoyuan International Airport. Incorporating the passengers' demand factors, modified grey relational analysis is applied to establish the priority relations of product categories for shopping purposes and satisfaction. The results indicated that travelers valued the utility and souvenir characteristics of products. The youngest respondents tended to shop in souvenir and café stores. Satisfaction analysis showed higher rankings for brand-name, utility, and low-cost products, and low satisfaction levels on quality and price of café products.

Suggested Citation

  • Perng, Shiaw-Wuu & Chow, Chia-Chuan & Liao, Wu-Cheng, 2010. "Analysis of shopping preference and satisfaction with airport retailing products," Journal of Air Transport Management, Elsevier, vol. 16(5), pages 279-283.
    • Handle: RePEc:eee:jaitra:v:16:y:2010:i:5:p:279-283
    DOI: 10.1016/j.jairtraman.2010.02.002
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    1. Lee, Julie Anne & Kacen, Jacqueline J., 2008. "Cultural influences on consumer satisfaction with impulse and planned purchase decisions," Journal of Business Research, Elsevier, vol. 61(3), pages 265-272, March.
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    Cited by:

    1. Creed, Bernard & Ning Shen, Kathy & Ashill, Nick & Wu, Tianshi, 2021. "Retail shopping at airports: Making travellers buy again," Journal of Business Research, Elsevier, vol. 137(C), pages 293-307.
    2. Hoang-Sa Dang & Thuy-Mai-Trinh Nguyen & Chia-Nan Wang & Jen-Der Day & Thi Minh Han Dang, 2020. "Grey System Theory in the Study of Medical Tourism Industry and Its Economic Impact," IJERPH, MDPI, vol. 17(3), pages 1-23, February.
    3. Kosiba, John Paul & Acheampong, Audrey & Adeola, Ogechi & Hinson, Robert E., 2020. "The moderating role of demographic variables on customer expectations in airport retail patronage intentions of travellers," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    4. Mahmut Bakır & Şahap Akan & Emircan Özdemir & Phi-Hung Nguyen & Jung-Fa Tsai & Hong-Anh Pham, 2022. "How to Achieve Passenger Satisfaction in the Airport? Findings from Regression Analysis and Necessary Condition Analysis Approaches through Online Airport Reviews," Sustainability, MDPI, vol. 14(4), pages 1-20, February.
    5. Nuriye Gures & Harun Yilmaz & Seda Arslan & Cemal Durmuscelebi & Cevher Yuksel & Haci Haydar Unsal, 2017. "Researching the Satisfaction Levels of Passengers for Security Services at Airports," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(5), pages 125-134, October.
    6. Chen, Yanhong & Liu, Luning & Zheng, Dequan & Li, Bin, 2023. "Estimating travellers’ value when purchasing auxiliary services in the airline industry based on the RFM model," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    7. Tiziana D'Alfonso & Valentina Bracaglia & Yulai Wan, 2015. "Airport cities and multiproduct pricing," DIAG Technical Reports 2015-14, Department of Computer, Control and Management Engineering, Universita' degli Studi di Roma "La Sapienza".
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    9. Lo, Ada & Qu, Hailin, 2015. "A theoretical model of the impact of a bundle of determinants on tourists’ visiting and shopping intentions: A case of mainland Chinese tourists," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 231-243.
    10. Wu, Cheng-Lung & Ma, Ngai Ki, 2022. "The impact of customised mobile marketing on passenger shopping behaviour in the airport terminal," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    11. Lin, Yi-Hsin & Chen, Ching-Fu, 2013. "Passengers' shopping motivations and commercial activities at airports – The moderating effects of time pressure and impulse buying tendency," Tourism Management, Elsevier, vol. 36(C), pages 426-434.
    12. Swanson, Kristen K. & Timothy, Dallen J., 2012. "Souvenirs: Icons of meaning, commercialization and commoditization," Tourism Management, Elsevier, vol. 33(3), pages 489-499.
    13. Nghiêm-Phú, Bình & Suter, Jillian Rae, 2018. "Airport image: An exploratory study of McCarran International Airport," Journal of Air Transport Management, Elsevier, vol. 67(C), pages 72-84.
    14. Chung, Yi-Shih & Lu, Kuan-Hung, 2020. "Investigating passenger behavior in airport terminals with multisource data: Recall bias and time budget effects," Transportation Research Part A: Policy and Practice, Elsevier, vol. 141(C), pages 410-429.
    15. Lee, Jung Ick & Ren, Tianbao & Park, Jungkun, 2021. "Investigating travelers’ multi-impulse buying behavior in airport duty-free shopping for Chinese traveler: Intrinsic and extrinsic motivations," Journal of Air Transport Management, Elsevier, vol. 92(C).
    16. Bezerra, George C.L. & Gomes, Carlos F., 2018. "Performance measurement practices in airports: Multidimensionality and utilization patterns," Journal of Air Transport Management, Elsevier, vol. 70(C), pages 113-125.
    17. Wu, Hanjun & Tsui, Kan Wai Hong, 2020. "Does a reward program affect customers’ behavioural intention of visiting the airport? A case study of Singapore Changi Airport," Journal of Air Transport Management, Elsevier, vol. 82(C).
    18. Martín, Juan Carlos & Martín-Domingo, Luis & Lohmann, Gui & Spasojevic, Bojana, 2019. "The role of travel patterns in airport duty-free shopping satisfaction: A case study from an Australian regional airport," Journal of Air Transport Management, Elsevier, vol. 80(C), pages 1-1.
    19. Chung, Yi-Shih & Ku, Ya-Han, 2023. "Effect of time stress and store visibility on the dynamics of passenger activity choices at airport terminals based on indoor trajectory data," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).

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