IDEAS home Printed from https://ideas.repec.org/e/pge20.html
   My authors  Follow this author

Maggie Geuens

Personal Details

First Name:Maggie
Middle Name:
Last Name:Geuens
Suffix:
RePEc Short-ID:pge20
[This author has chosen not to make the email address public]
http://www.vlerick.com/research
Vlerick Leuven Gent Management School Reep 1 9000 Gent Belgium
+32 9 210 97 11

Affiliation

Vlerick Business School

Gent, Belgium
http://www.vlerick.be/
RePEc:edi:vlgmsbe (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Tina Tessitore & Maggie Geuens, 2019. "Arming consumers against product placement: A comparison of factual and evaluative educational interventions," Post-Print hal-01914724, HAL.
  2. A. Van Kerckhove & M. Geuens & I. Vermeir, 2011. "A Motivational Account of the Question-Behavior Effect," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 11/752, Ghent University, Faculty of Economics and Business Administration.
  3. A. Van Kerckhove & M. Geuens & I. Vermeir, 2011. "Intention Superiority Perspectives on Preference-decision Consistency," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 11/698, Ghent University, Faculty of Economics and Business Administration.
  4. M. Geuens & P. De Pelsmacker & T. Faseur & -, 2010. "Emotional advertising: Revisiting the Role of Product Category," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 10/646, Ghent University, Faculty of Economics and Business Administration.
  5. V. Cauberghe & M. Geuens & P. De Pelsmacker, 2010. "Context Effects of TV Programme-Induced Interactivity and Telepresence on Advertising Responses," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 10/671, Ghent University, Faculty of Economics and Business Administration.
  6. M. Geuens & -, 2010. "Where do we go from here? Food for thought on academic papers in business research," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 10/650, Ghent University, Faculty of Economics and Business Administration.
  7. Adams, Leen & Faseur, Tineke & Geuens, Maggie, 2010. "The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers," Working Papers 2010/38, Hogeschool-Universiteit Brussel, Faculteit Economie en Management.
  8. B. Vandecasteele & M. Geuens, 2009. "Motivated Consumer Innovativeness: Validation and Moderation," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 09/550, Ghent University, Faculty of Economics and Business Administration.
  9. A. Van Kerckhove & I. Vermeir & M. Geuens, 2009. "Combined Influence of Selective Focus and Decision Involvement on Attitude-Decision Consistency in a Memory-based Decision Context," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 09/602, Ghent University, Faculty of Economics and Business Administration.
  10. T. Faseur & M. Geuens, 2008. "Using the Right Emotion to Promote the Right Product to the Right Person," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/501, Ghent University, Faculty of Economics and Business Administration.
  11. M. Geuens & B. Weijters & K. De Wulf, 2008. "A New Measure of Brand Personality," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/545, Ghent University, Faculty of Economics and Business Administration.
  12. T. Faseur & M. Geuens, 2008. "Promoting help for victims of child abuse: which emotions are most appropriate to motivate donation behavior," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/500, Ghent University, Faculty of Economics and Business Administration.
  13. B. Weijters & M. Geuens & N. Schillewaert, 2008. "The Stability of Individual Response Styles," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/547, Ghent University, Faculty of Economics and Business Administration.
  14. B. Vandecasteele & M. Geuens, 2008. "Motivated Consumer Innovativeness: Concept and Measurement," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/532, Ghent University, Faculty of Economics and Business Administration.
  15. M. H. De Cannière & P. De Pelsmacker & M. Geuens, 2008. "Relationship Quality and the Theory of Planned Behavior Models of Behavioral Intentions and Purchase Behavior," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/492, Ghent University, Faculty of Economics and Business Administration.
  16. B. Weijters & M. Geuens & N. Schillewaert, 2008. "The Proximity Effect: The Role of Interitem Distance on Reverse-Item Bias," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/546, Ghent University, Faculty of Economics and Business Administration.
  17. T. Faseur & M. Geuens, 2008. "Communicating the right emotion to generate help for connected versus unconnected others," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/493, Ghent University, Faculty of Economics and Business Administration.
  18. Adams, L. & Geuens, M., 2006. "Healthy or unhealthy slogans: that's the question..," Vlerick Leuven Gent Management School Working Paper Series 2005-34, Vlerick Leuven Gent Management School.
  19. M. H. De Cannière & P. De Pelsmacker & M. Geuens, 2006. "The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/377, Ghent University, Faculty of Economics and Business Administration.
  20. M. Geuens & C. Pecheux, 2006. "Co-branding in advertising: the issue of product and brand fit," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/378, Ghent University, Faculty of Economics and Business Administration.
  21. Vermeir,I. & Geuens, M., 2006. "Need for closure and media use and preference of youngsters," Vlerick Leuven Gent Management School Working Paper Series 2005-35, Vlerick Leuven Gent Management School.
  22. B. Vandecasteele & M. Geuens, 2006. "Consumer Innovativeness and GLB: A comparative study," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/364, Ghent University, Faculty of Economics and Business Administration.
  23. L. Adams & M. Geuens, 2005. "Healthy or unhealthy slogans: That’s the question…," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/345, Ghent University, Faculty of Economics and Business Administration.
  24. I. Vermeir & M. Geuens, 2005. "Need for Closure and Youngsters’ Leisure Time Preferences," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/318, Ghent University, Faculty of Economics and Business Administration.
  25. D. Vantomme & M. Geuens & J. De Houwer & P. De Pelsmacker, 2005. "Explicit and Implicit Determinants of Fair-Trade Buying Behavior," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/350, Ghent University, Faculty of Economics and Business Administration.
  26. D. Vantomme & M. Geuens & S. Dewitte, 2005. "How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/319, Ghent University, Faculty of Economics and Business Administration.
  27. B. Weijters & M. Geuens & S. Dewitte, 2005. "Evaluation of age-related labels by senior citizens," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/320, Ghent University, Faculty of Economics and Business Administration.
  28. B. Weijters & N. Schillewaert & M. Geuens, 2005. "Response Styles in Marketing Research : a Means And Covariance Structures Comparison of Modes of Data-Collection," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/349, Ghent University, Faculty of Economics and Business Administration.
  29. T. Faseur & M. Geuens, 2004. "Different Positive Feelings Leading to Different Ad Evaluations: The Case of Cosiness, Excitement and Romance," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/280, Ghent University, Faculty of Economics and Business Administration.
  30. I. Vermeir & M. Geuens, 2004. "Need for Closure and Leisure of Youngsters," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/269, Ghent University, Faculty of Economics and Business Administration.
  31. D. Vantomme & M. Geuens & J. De Houwer & P. De Pelsmacker, 2004. "Implicit Attitudes Toward Green Consumer Behavior," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/224, Ghent University, Faculty of Economics and Business Administration.
  32. I. Vermeir & M. Geuens, 2004. "Need for Closure, Gender and Social Self-Esteem of youngsters," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/270, Ghent University, Faculty of Economics and Business Administration.
  33. Weijters,B. & Schillewaert, N. & Geuens, M., 2004. "Measurement bias due to response styles: a structural equation model assessing the effects of modes of data collection," Vlerick Leuven Gent Management School Working Paper Series 2004-20, Vlerick Leuven Gent Management School.
  34. M. Brengman & M. Geuens & B. Weijters & S. M. Smith & R. Swinyard, 2003. "Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/205, Ghent University, Faculty of Economics and Business Administration.
  35. Bert Weijters & Maggie Geuens, 2003. "Segmenting the senior market: professional and social activity level," Vlerick Leuven Gent Management School Working Paper Series 2003-3, Vlerick Leuven Gent Management School.
  36. M. Geuens & D. Vantomme & G. Goessaert & B. Weijters, 2003. "Assessing the impact of offline URL advertising," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/163, Ghent University, Faculty of Economics and Business Administration.
  37. M. Geuens & D. Vantomme & M. Brengman, 2003. "Developing a typology of airport shoppers," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/206, Ghent University, Faculty of Economics and Business Administration.
  38. M. Brengman & M. Geuens, 2003. "The Four Dimensional Impact Of Color On Shoppers’ Emotions," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/204, Ghent University, Faculty of Economics and Business Administration.
  39. M. Geuens & P. De Pelsmacker, 2002. "Developing a Short Affect Intensity Scale," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 02/161, Ghent University, Faculty of Economics and Business Administration.
  40. P. De Pelsmacker & M. Geuens & P. Anckaert, 2002. "Media context and advertising effectiveness: The role of context appreciation and context-ad similarity," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 02/162, Ghent University, Faculty of Economics and Business Administration.

Articles

  1. Volles, Barbara Kobuszewki & Park, Jaewoo & Van Kerckhove, Anneleen & Geuens, Maggie, 2024. "How and when do virtual influencers positively affect consumer responses to endorsed brands?," Journal of Business Research, Elsevier, vol. 183(C).
  2. Kobuszewski Volles, Barbara & Van Kerckhove, Anneleen & Geuens, Maggie, 2023. "Triggering brand switching in online stores: The effectiveness of recommendations for private labels versus national brands," Journal of Business Research, Elsevier, vol. 164(C).
  3. Verstraeten, Julie & Heeremans, Eva & Geuens, Maggie & Vermeir, Iris, 2023. "How online grocery shopping drives private label food purchases," Journal of Business Research, Elsevier, vol. 167(C).
  4. Coucke, Nicky & Vermeir, Iris & Slabbinck, Hendrik & Geuens, Maggie & Choueiki, Ziad, 2022. "How to reduce agri-environmental impacts on ecosystem services: the role of nudging techniques to increase purchase of plant-based meat substitutes," Ecosystem Services, Elsevier, vol. 56(C).
  5. Vandenbroele, Jolien & Van Kerckhove, Anneleen & Geuens, Maggie, 2020. "If you work it, flaunt it: Conspicuous displays of exercise efforts increase mate value," Journal of Business Research, Elsevier, vol. 120(C), pages 586-598.
  6. Tessitore, Tina & Geuens, Maggie, 2019. "Arming consumers against product placement: A comparison of factual and evaluative educational interventions," Journal of Business Research, Elsevier, vol. 95(C), pages 38-48.
  7. Pacheco, Natália Araújo & Geuens, Maggie & Pizzutti, Cristiane, 2018. "Whom do customers blame for a service failure? Effects of thought speed on causal locus attribution," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 60-65.
  8. Weijters, Bert & Baumgartner, Hans & Geuens, Maggie, 2016. "The calibrated sigma method: An efficient remedy for between-group differences in response category use on Likert scales," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 944-960.
  9. Cabooter, Elke & Weijters, Bert & Geuens, Maggie & Vermeir, Iris, 2016. "Scale format effects on response option interpretation and use," Journal of Business Research, Elsevier, vol. 69(7), pages 2574-2584.
  10. Anneleen Van Kerckhove & Maggie Geuens & Iris Vermeir, 2015. "The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(6), pages 1358-1371.
  11. Goedertier, Frank & Dawar, Niraj & Geuens, Maggie & Weijters, Bert, 2015. "Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit," Journal of Business Research, Elsevier, vol. 68(1), pages 157-165.
  12. Geuens Maggie & De Pelsmacker Patrick & Tuan Pham Michel, 2014. "Do Pleasant Emotional Ads Make Consumers Like Your Brand More?," NIM Marketing Intelligence Review, Sciendo, vol. 6(1), pages 40-45.
  13. Pham, Michel Tuan & Geuens, Maggie & De Pelsmacker, Patrick, 2013. "The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials," International Journal of Research in Marketing, Elsevier, vol. 30(4), pages 383-394.
  14. Bert Weijters & Maggie Geuens & Hans Baumgartner, 2013. "The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(2), pages 368-381.
  15. Elen, Maarten & D'Heer, Evelien & Geuens, Maggie & Vermeir, Iris, 2013. "The influence of mood on attitude–behavior consistency," Journal of Business Research, Elsevier, vol. 66(7), pages 917-923.
  16. Frank Goedertier & Kristof Geskens & Maggie Geuens & Bert Weijters, 2012. "Increasing choice satisfaction through goal-based labeling," Marketing Letters, Springer, vol. 23(1), pages 119-136, March.
  17. Anneleen Van Kerckhove & Maggie Geuens & Iris Vermeir, 2012. "A Motivational Account of the Question-Behavior Effect," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(1), pages 111-127.
  18. Van Kerckhove, Anneleen & Geuens, Maggie & Vermeir, Iris, 2012. "Intention superiority perspectives on preference-decision consistency," Journal of Business Research, Elsevier, vol. 65(5), pages 692-700.
  19. Geuens, Maggie & De Pelsmacker, Patrick & Faseur, Tine, 2011. "Emotional advertising: Revisiting the role of product category," Journal of Business Research, Elsevier, vol. 64(4), pages 418-426, April.
  20. Geuens, Maggie, 2011. "Where does business research go from here? Food-for-thought on academic papers in business research," Journal of Business Research, Elsevier, vol. 64(10), pages 1104-1107, October.
  21. Vandecasteele, Bert & Geuens, Maggie, 2010. "Motivated Consumer Innovativeness: Concept, measurement, and validation," International Journal of Research in Marketing, Elsevier, vol. 27(4), pages 308-318.
  22. De Cannière, Marie Hélène & De Pelsmacker, Patrick & Geuens, Maggie, 2009. "Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior," Journal of Business Research, Elsevier, vol. 62(1), pages 82-92, January.
  23. Vandecasteele, Bert & Geuens, Maggie, 2009. "Revising the myth of gay consumer innovativeness," Journal of Business Research, Elsevier, vol. 62(1), pages 134-144, January.
  24. Weijters, Bert & Geuens, Maggie & Schillewaert, Niels, 2009. "The proximity effect: The role of inter-item distance on reverse-item bias," International Journal of Research in Marketing, Elsevier, vol. 26(1), pages 2-12.
  25. Geuens, Maggie & Weijters, Bert & De Wulf, Kristof, 2009. "A new measure of brand personality," International Journal of Research in Marketing, Elsevier, vol. 26(2), pages 97-107.
  26. Weijters Bert & Geuens Maggie & Schillewaert Niels, 2009. "Response Styles and how to Correct them," NIM Marketing Intelligence Review, Sciendo, vol. 1(2), pages 44-53, November.
  27. Brengman, Malaika & Geuens, Maggie & Weijters, Bert & Smith, Scott M. & Swinyard, William R., 2005. "Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation," Journal of Business Research, Elsevier, vol. 58(1), pages 79-88, January.

More information

Research fields, statistics, top rankings, if available.

Statistics

Access and download statistics for all items

Co-authorship network on CollEc

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 36 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-MKT: Marketing (16) 2006-02-26 2006-02-26 2006-02-26 2006-03-05 2006-03-05 2006-03-05 2006-03-11 2006-06-10 2006-06-10 2008-02-02 2008-04-04 2008-09-29 2009-04-05 2009-04-05 2009-11-27 2010-06-11. Author is listed
  2. NEP-CBE: Cognitive and Behavioural Economics (4) 2004-03-07 2006-02-26 2006-02-26 2008-04-04
  3. NEP-EXP: Experimental Economics (4) 2004-02-01 2005-02-13 2006-02-26 2010-11-06
  4. NEP-IND: Industrial Organization (4) 2003-02-24 2003-03-19 2003-03-19 2006-06-10
  5. NEP-NET: Network Economics (3) 2003-02-24 2003-03-19 2004-04-11
  6. NEP-BEC: Business Economics (2) 2005-02-01 2005-09-29
  7. NEP-COM: Industrial Competition (2) 2004-02-01 2004-02-01
  8. NEP-CSE: Economics of Strategic Management (2) 2006-03-05 2006-06-10
  9. NEP-INO: Innovation (2) 2004-06-02 2006-03-11
  10. NEP-SOC: Social Norms and Social Capital (2) 2006-02-26 2006-03-05
  11. NEP-CUL: Cultural Economics (1) 2006-02-26
  12. NEP-ECM: Econometrics (1) 2005-02-01
  13. NEP-FOR: Forecasting (1) 2010-10-23
  14. NEP-HAP: Economics of Happiness (1) 2008-04-04
  15. NEP-HEA: Health Economics (1) 2006-02-26
  16. NEP-IPR: Intellectual Property Rights (1) 2010-06-11
  17. NEP-LAB: Labour Economics (1) 2003-02-03
  18. NEP-MIC: Microeconomics (1) 2006-06-10
  19. NEP-NEU: Neuroeconomics (1) 2010-11-06
  20. NEP-REG: Regulation (1) 2010-11-06
  21. NEP-SOG: Sociology of Economics (1) 2010-06-11
  22. NEP-SPO: Sports and Economics (1) 2004-11-22
  23. NEP-TID: Technology and Industrial Dynamics (1) 2006-03-11
  24. NEP-UPT: Utility Models and Prospect Theory (1) 2009-11-27

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. For general information on how to correct material on RePEc, see these instructions.

To update listings or check citations waiting for approval, Maggie Geuens should log into the RePEc Author Service.

To make corrections to the bibliographic information of a particular item, find the technical contact on the abstract page of that item. There, details are also given on how to add or correct references and citations.

To link different versions of the same work, where versions have a different title, use this form. Note that if the versions have a very similar title and are in the author's profile, the links will usually be created automatically.

Please note that most corrections can take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.