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Condition sociale et culturelle de la femme dans l’Est européen les exemples bulgare et roumain Women’s social and cultural condition in eastern europe bulgarian and romanian cases)

Author

Listed:
  • Evguénia Draganova-Madelaine

    (labrii, ULCO)

  • Caterina Rusu

    (labrii, ULCO)

  • Delia Ppopescu

    (labrii, ULCO)

Abstract

Dans le cadre de l’Europe actuelle, les femmes bulgares et roumaines vivent des situations nouvelles, conséquence des mutations profondes que subissent leurs pays respectifs depuis 1989. Dans ces conditions inconnues jusqu’alors, elles sont amenées à modifier leur comportement et adoptent des stratégies qui leur permettraient de faire face à la situation économique nouvelle dans laquelle elles évoluent. Nombreuses sont les questions qui se posent tant sur leur participation à l’exercice du pouvoir que sur leur statut économique : femmes employées ou employeurs ou encore sans emploi. Multiples sont également les interrogations sur la notion d’identité, sur l’image de soi qui peut influencer les comportements et les attitudes. Dans la société contemporaine la télévision a transformé et continue de transformer notre vie de tous les jours en devenant un véritable élément de socialisation de l’individu. La femme y est devenue omniprésente, surtout dans la stratégie de marketing (publicité) mais des questions essentielles comme celles du trafic d’êtres humains restent traitées superficiellement. Within the framework of present-day Europe, Bulgarian and Romanian women live through new situations, consequence of the deep changes that their respective countries have u ndergone since 1989.Under conditions, unknown until then, they are led to alter their behaviour and adopt strategies so as to be able to face the new economicsituation in which they are moving about.They have to answer numerous questions about both, their share of governmental power and their economic status: female employers or employees or jobless. They also have to face numerous questions about the notion of identity or still, about their own image which could influence behaviours and attitudes. In today's society, television has influenced and goes on influencing our common life, becoming a true socializing element for the individual. Woman has become omnipresent, mostly in marketing strategies (advertising) but major issues such as human being trafficking remain superficially-treated.

Suggested Citation

  • Evguénia Draganova-Madelaine & Caterina Rusu & Delia Ppopescu, 2004. "Condition sociale et culturelle de la femme dans l’Est européen les exemples bulgare et roumain Women’s social and cultural condition in eastern europe bulgarian and romanian cases)," Working Papers 87, Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation.
    • Handle: RePEc:rii:riidoc:87
    as

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    References listed on IDEAS

    as
    1. Richins, Marsha L, 1991. "Social Comparison and the Idealized Images of Advertising," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 71-83, June.
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    More about this item

    Keywords

    Femme; conditions sociales; Roumanie; Bulgarie; travail/ Woman; social condition; Romania; Bulgaria; work;
    All these keywords.

    JEL classification:

    • R10 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - General
    • J80 - Labor and Demographic Economics - - Labor Standards - - - General
    • M50 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - General

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