IDEAS home Printed from https://ideas.repec.org/p/rii/riidoc/87.html
   My bibliography  Save this paper

Condition sociale et culturelle de la femme dans l’Est européen les exemples bulgare et roumain Women’s social and cultural condition in eastern europe bulgarian and romanian cases)

Author

Listed:
  • Evguénia Draganova-Madelaine

    (labrii, ULCO)

  • Caterina Rusu

    (labrii, ULCO)

  • Delia Ppopescu

    (labrii, ULCO)

Abstract

Dans le cadre de l’Europe actuelle, les femmes bulgares et roumaines vivent des situations nouvelles, conséquence des mutations profondes que subissent leurs pays respectifs depuis 1989. Dans ces conditions inconnues jusqu’alors, elles sont amenées à modifier leur comportement et adoptent des stratégies qui leur permettraient de faire face à la situation économique nouvelle dans laquelle elles évoluent. Nombreuses sont les questions qui se posent tant sur leur participation à l’exercice du pouvoir que sur leur statut économique : femmes employées ou employeurs ou encore sans emploi. Multiples sont également les interrogations sur la notion d’identité, sur l’image de soi qui peut influencer les comportements et les attitudes. Dans la société contemporaine la télévision a transformé et continue de transformer notre vie de tous les jours en devenant un véritable élément de socialisation de l’individu. La femme y est devenue omniprésente, surtout dans la stratégie de marketing (publicité) mais des questions essentielles comme celles du trafic d’êtres humains restent traitées superficiellement. Within the framework of present-day Europe, Bulgarian and Romanian women live through new situations, consequence of the deep changes that their respective countries have u ndergone since 1989.Under conditions, unknown until then, they are led to alter their behaviour and adopt strategies so as to be able to face the new economicsituation in which they are moving about.They have to answer numerous questions about both, their share of governmental power and their economic status: female employers or employees or jobless. They also have to face numerous questions about the notion of identity or still, about their own image which could influence behaviours and attitudes. In today's society, television has influenced and goes on influencing our common life, becoming a true socializing element for the individual. Woman has become omnipresent, mostly in marketing strategies (advertising) but major issues such as human being trafficking remain superficially-treated.

Suggested Citation

  • Evguénia Draganova-Madelaine & Caterina Rusu & Delia Ppopescu, 2004. "Condition sociale et culturelle de la femme dans l’Est européen les exemples bulgare et roumain Women’s social and cultural condition in eastern europe bulgarian and romanian cases)," Working Papers 87, Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation.
    • Handle: RePEc:rii:riidoc:87
    as

    Download full text from publisher

    File URL: http://riifr.univ-littoral.fr/wp-content/uploads/2007/04/doc87.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Richins, Marsha L, 1991. "Social Comparison and the Idealized Images of Advertising," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 71-83, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chen, Yanyan & Mandler, Timo & Meyer-Waarden, Lars, 2021. "Three decades of research on loyalty programs: A literature review and future research agenda," Journal of Business Research, Elsevier, vol. 124(C), pages 179-197.
    2. IRINA OLIMPIA SUSANU & Nicoleta Cristache & Adrian MICU, 2016. "The Influence of Advertising Practice Corporate Social Responsibility," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 201-208, July.
    3. Klesse, Anne-Kathrin & Goukens, Caroline & Geyskens, Kelly & de Ruyter, Ko, 2012. "Repeated exposure to the thin ideal and implications for the self: Two weight loss program studies," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 355-362.
    4. David Bickham & Yulin Hswen & Michael Rich, 2015. "Media use and depression: exposure, household rules, and symptoms among young adolescents in the USA," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 60(2), pages 147-155, February.
    5. Iris Vermeir & Dieneke Sompel, 2014. "Assessing the What Is Beautiful Is Good Stereotype and the Influence of Moderately Attractive and Less Attractive Advertising Models on Self-Perception, Ad Attitudes, and Purchase Intentions of 8–13-Y," Journal of Consumer Policy, Springer, vol. 37(2), pages 205-233, June.
    6. Leyla Jaoued-Abassi & Jean-Louis Chandon, 2007. "Celebrity endorsement in advertising: Are celebrity ads more effective than ads with unknown model or pure product ads? [Endossement par les célébrités : Les annonces avec endosseur célèbre sont-el," Post-Print hal-01128179, HAL.
    7. Martin Eisend & Jana Möller, 2007. "The influence of TV viewing on consumers' body images and related consumption behavior," Marketing Letters, Springer, vol. 18(1), pages 101-116, June.
    8. Willian Feitosa & Carlos Eduardo Lourenço & Lígia H. Rezende & Noemi Saeki Sunago & Susana Costa e Silva, 2021. "A Quasi-Experimental Approach to Analyzing Sexual Appeal and Gender in Advertising – Evidence from Brazil," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(SI), pages 67-80.
    9. Peter H. Bloch & Omid Kamran-Disfani, 2018. "A framework for studying the impact of outdoor atmospherics in retailing," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 195-213, December.
    10. Leyla Jaoued-Abassi & Jean-Louis Chandon, 2007. "Celebrity endorsement impact on brand image: Mediating role of self-congruity [Effet de l’endossement par les célébrités sur l’image de marque : Rôle médiateur de la congruence avec l’image de soi]," Post-Print hal-01128172, HAL.
    11. Tariq Jalees & Ernest C de Run, 2014. "Body Image of Pakistani Consumers," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 1(1), pages 16-34, March.
    12. Wan, Fang & Ansons, Tamara L. & Chattopadhyay, Amitava & Leboe, Jason P., 2013. "Defensive reactions to slim female images in advertising: The moderating role of mode of exposure," Organizational Behavior and Human Decision Processes, Elsevier, vol. 120(1), pages 37-46.
    13. Lv, Xingyang & Liang, Yuqing & Luo, Jia & Liu, Yue, 2022. "Icing on the cake or gilding the lily? The impact of high-modified model images on purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    14. Chyong-ling Lin & Jin-Tsann Yeh, 2013. "Modeling religious involvement: a qualitative integration based on female role visualization consumption," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(1), pages 561-566, January.
    15. Matthew Philp & Martin A. Pyle & Laurence Ashworth, 2018. "Risking the self: the impact of self-esteem on negative word-of-mouth behavior," Marketing Letters, Springer, vol. 29(1), pages 101-113, March.
    16. Leyla Jaoued-Abassi & Wyssal Abassi, 2008. "Sponsoring et endossement : vers une meilleure compréhension des deux stratégies," Post-Print hal-01128162, HAL.
    17. Saju Eapen Thomas Author_Email: & Vivek Menon & Dr. P. R. Wilson, 2011. "Childhood Factors & Materialism: Role Of Childhood Factors As A Major Contributor To Materialism," International Conference on Management (ICM 2011) Proceeding 2011-069-254, Conference Master Resources.
    18. Russell Belk, 2011. "Benign envy," AMS Review, Springer;Academy of Marketing Science, vol. 1(3), pages 117-134, December.
    19. Rares MOCANU, 2013. "Brand Image as a Function of Self-Image and Self-Brand Connection," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 1(3), pages 387-408, December.
    20. Gentina, Élodie & Decoopman, Isabelle & Ruvio, Ayalla, 2013. "Social comparison motivation of mothers’ with their adolescent daughters and its effects on the mother’s consumption behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 20(1), pages 94-101.

    More about this item

    Keywords

    Femme; conditions sociales; Roumanie; Bulgarie; travail/ Woman; social condition; Romania; Bulgaria; work;
    All these keywords.

    JEL classification:

    • R10 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - General
    • J80 - Labor and Demographic Economics - - Labor Standards - - - General
    • M50 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rii:riidoc:87. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Philippe Chagnon (email available below). General contact details of provider: https://edirc.repec.org/data/rilitfr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.