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The City Brand And The Impact On Tourism Development

Author

Listed:
  • Irina Olimpia SUSANU
  • Nicoleta CRISTACHE
  • Tiberius STANCIU

Abstract

The attractiveness of a city is determined by people's desire to live, work, visit and invest in it, closely related to the identity and the perceived value of the city's brand. This paper presents an analysis based on a questionnaire made in the city of Galati. The aim of this research is to highlight the people's awareness in choosing this city as a tourist destination. Studying the opinions of the interviewees will highlight whether the city brand influences or not in the process of choosing the tourist product.

Suggested Citation

  • Irina Olimpia SUSANU & Nicoleta CRISTACHE & Tiberius STANCIU, 2018. "The City Brand And The Impact On Tourism Development," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 842-847, November.
    • Handle: RePEc:rom:mancon:v:12:y:2018:i:1:p:842-847
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    References listed on IDEAS

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    1. Richins, Marsha L, 1991. "Social Comparison and the Idealized Images of Advertising," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 71-83, June.
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