The Influence of Advertising Practice Corporate Social Responsibility
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References listed on IDEAS
- Richins, Marsha L, 1991. "Social Comparison and the Idealized Images of Advertising," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 71-83, June.
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More about this item
Keywords
social responsibility; advertising; commercial responsibility;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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