Impact of Globalisation on the British consumer motivations towards luxury commodities: Generation Y in focus
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Keywords
Generation Y; Globalisation Impact; Consumerism; Luxury Commodities; Glamour;All these keywords.
JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- F6 - International Economics - - Economic Impacts of Globalization
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