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The Economics of Conspicuous Consumption

Author

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  • Roger Mason

Abstract

A feature of the new consumer societies which has emerged in more recent years has been the growing economic and social importance of conspicuous consumption. Status-directed consumer demand, stimulated and promoted by the supply of products and services marketed as symbols of social identity and style, now represents a significant part of overall economic and commercial activity. Once regarded as a form of consumer behaviour associated only with the rich and privileged, conspicuous consumption is today a worldwide phenomenon, easily observed at all social and economic levels and a major determinant of the nature and direction of consumer demand.

Suggested Citation

  • Roger Mason, 1998. "The Economics of Conspicuous Consumption," Books, Edward Elgar Publishing, number 1508.
    • Handle: RePEc:elg:eebook:1508
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    File URL: http://www.e-elgar.com/shop/isbn/9781858988337
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    More about this item

    Keywords

    Economics and Finance;

    JEL classification:

    • B0 - Schools of Economic Thought and Methodology - - General

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