Luxury Fashion Branding
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-0-230-59088-5
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Book Chapters
The following chapters of this book are listed in IDEAS- Uche Okonkwo, 2007. "Introduction: Who said fashion is not serious business?," Palgrave Macmillan Books, in: Luxury Fashion Branding, pages 1-6, Palgrave Macmillan.
- Uche Okonkwo, 2007. "A question of luxury," Palgrave Macmillan Books, in: Luxury Fashion Branding, chapter 1, pages 7-12, Palgrave Macmillan.
- Uche Okonkwo, 2007. "What’s in a name? The history of luxury fashion branding," Palgrave Macmillan Books, in: Luxury Fashion Branding, chapter 2, pages 13-58, Palgrave Macmillan.
- Uche Okonkwo, 2007. "A passion for fashion: The luxury fashion consumer," Palgrave Macmillan Books, in: Luxury Fashion Branding, chapter 3, pages 59-77, Palgrave Macmillan.
- Uche Okonkwo, 2007. "Luxury retail design and atmosphere," Palgrave Macmillan Books, in: Luxury Fashion Branding, chapter 4, pages 78-101, Palgrave Macmillan.
- Uche Okonkwo, 2007. "The art of creating and managing luxury fashion brands," Palgrave Macmillan Books, in: Luxury Fashion Branding, chapter 5, pages 102-177, Palgrave Macmillan.
- Uche Okonkwo, 2007. "Digital luxury," Palgrave Macmillan Books, in: Luxury Fashion Branding, chapter 6, pages 178-224, Palgrave Macmillan.
- Uche Okonkwo, 2007. "Le new luxe," Palgrave Macmillan Books, in: Luxury Fashion Branding, chapter 7, pages 225-245, Palgrave Macmillan.
- Uche Okonkwo, 2007. "Customize me!," Palgrave Macmillan Books, in: Luxury Fashion Branding, chapter 8, pages 246-266, Palgrave Macmillan.
- Uche Okonkwo, 2007. "The luxury fashion business strategy model," Palgrave Macmillan Books, in: Luxury Fashion Branding, chapter 9, pages 267-277, Palgrave Macmillan.
- Uche Okonkwo, 2007. "Case illustrations," Palgrave Macmillan Books, in: Luxury Fashion Branding, chapter 10, pages 278-314, Palgrave Macmillan.
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