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Influence of reference group indicators to the image of modern retail (case in Indonesia)

Author

Listed:
  • Sugito, Sugito
  • Lubis, Arlina Nurbaity
  • Rini, Endang Sulistya
  • Absah, Yeni

Abstract

This study aims to analyze the influence of the reference group to the image of modern retail in Medan. The research population is modern retail consumers in Medan.The samples in this study were consumers who shop at Indomaret, Alfa Mart and Alfa Midi modern retailers in Medan City, Indonesia and tthe sample size obtained was 204 by the fraction sample method. This study analysis uses a Structural Equation Modeling (SEM). The results concluded that the reference group has a significant effect on the modern retail images.

Suggested Citation

  • Sugito, Sugito & Lubis, Arlina Nurbaity & Rini, Endang Sulistya & Absah, Yeni, 2018. "Influence of reference group indicators to the image of modern retail (case in Indonesia)," MPRA Paper 92356, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:92356
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    References listed on IDEAS

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    More about this item

    Keywords

    consumers; reference group; image of modern retail;
    All these keywords.

    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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