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Influence Of Reference Group Indicators To The Image Of Modern Retail (Case In Indonesia)

Author

Listed:
  • Sugito
  • Arlina Nurbaity Lubis
  • Endang Sulistya Rini
  • Yeni Absah

Abstract

This study aims to analyze the influence of the reference group to the image of modern retail in Medan. The research population is modern retail consumers in Medan.The samples in this study were consumers who shop at Indomaret, Alfa Mart and Alfa Midi modern retailers in Medan City, Indonesia and tthe sample size obtained was 204 by the fraction sample method. This study analysis uses a Structural Equation Modeling (SEM). The results concluded that the reference group has a significant effect on the modern retail images.

Suggested Citation

  • Sugito & Arlina Nurbaity Lubis & Endang Sulistya Rini & Yeni Absah, 2018. "Influence Of Reference Group Indicators To The Image Of Modern Retail (Case In Indonesia)," Junior Scientific Researcher, SC Research Publishing SRL, vol. 4(2), pages 67-79, November.
    • Handle: RePEc:jsr:journl:v:4:y:2018:i:2:p:67-79
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    References listed on IDEAS

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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    consumers; reference group; image of modern retail;
    All these keywords.

    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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