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Cooperative Strategies for Improving the Tourism Industry in Remote Geographic Regions: An Addition to Trust and Commitment Theory with one Key Mediating Construct

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  • Pesämaa, Ossi
  • Hair Jr, Joseph F

Abstract

The success of cooperative relationships is influenced by interorganizational commitment, which is a long-run goal of networks. Our research examined cooperative relationships in the tourism industry to better understand what makes them successful. The study is an extension of previous empirical research on commitment. The overall research questions were: ‘‘What factors lead to interorganizational commitment in remote tourismdestinations?’’ and ‘‘What are the relationships between the factors?’’ A literature search was conducted to identify factors related to organizational commitment. Search findings suggested a model proposing that interpersonal commitment mediates the effect of trust and reciprocity on interorganizational commitment. Data for the model was collected from a sample of tourism firms in successful cooperative networks. The theoretical model was purified based on convergent, nomological and discriminant validity as well as construct reliability. Our findings demonstrated that the relationship between trust and interorganizational commitment is in fact mediated by interpersonal commitment. We confirmed that reciprocity is directly related to interorganizational commitment, and is not mediated by interpersonal commitment. Thus, tourism firms should develop cooperative strategies in their networks by focusing on enhancing interpersonal commitment through trust, thereby ultimately helping to strengthen interorganizational commitment.

Suggested Citation

  • Pesämaa, Ossi & Hair Jr, Joseph F, 2008. "Cooperative Strategies for Improving the Tourism Industry in Remote Geographic Regions: An Addition to Trust and Commitment Theory with one Key Mediating Construct," MPRA Paper 8794, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:8794
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    References listed on IDEAS

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    1. Seung Ho Park & Michael V. Russo, 1996. "When Competition Eclipses Cooperation: An Event History Analysis of Joint Venture Failure," Management Science, INFORMS, vol. 42(6), pages 875-890, June.
    2. Akbar Zaheer & Bill McEvily & Vincenzo Perrone, 1998. "Does Trust Matter? Exploring the Effects of Interorganizational and Interpersonal Trust on Performance," Organization Science, INFORMS, vol. 9(2), pages 141-159, April.
    3. Mavondo, Felix T. & Rodrigo, Elaine M., 2001. "The effect of relationship dimensions on interpersonal and interorganizational commitment in organizations conducting business between Australia and China," Journal of Business Research, Elsevier, vol. 52(2), pages 111-121, May.
    4. Pesämaa, Ossi & Örtqvist, Daniel & Hair Jr, Josph F, 2007. "It’s all about Trust and Loyalty: Partner Selection Mechanisms in Tourism Networks," MPRA Paper 8428, University Library of Munich, Germany, revised 2007.
    5. Huybers, Twan & Bennett, Jeff, 2003. "Inter-firm cooperation at nature-based tourism destinations," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 32(5), pages 571-587, November.
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    Cited by:

    1. Czernek, Katarzyna & Czakon, Wojciech, 2016. "Trust-building processes in tourist coopetition: The case of a Polish region," Tourism Management, Elsevier, vol. 52(C), pages 380-394.
    2. Farsari, Ioanna, 2018. "A structural approach to social representations of destination collaboration in Idre, Sweden," Annals of Tourism Research, Elsevier, vol. 71(C), pages 1-12.

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    More about this item

    Keywords

    Interpersonal commitment; interorganizational commitment; trust; reciprocity; tourism; experience stratos;
    All these keywords.

    JEL classification:

    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • C21 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models

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