Country of origin effect and perception of Romanian consumers
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- Cătălin-Ioan CLIPA & Magdalena DANILEȚ & Anca-Maria CLIPA, 2017. "Country Of Origin Effect And Perception Of Romanian Consumers," Junior Scientific Researcher, SC Research Publishing SRL, vol. 3(1), pages 19-29, May.
References listed on IDEAS
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More about this item
Keywords
Country of origin effect; buy national; product category; consumer perception;All these keywords.
JEL classification:
- F14 - International Economics - - Trade - - - Empirical Studies of Trade
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fields
This paper has been announced in the following NEP Reports:- NEP-INT-2018-02-19 (International Trade)
- NEP-MKT-2018-02-19 (Marketing)
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