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A Longitudinal Study Comparing Perceptions of U.S. and Japanese Consumer Products in a Third/Neutral Country: Finland 1975 to 1985

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  • John R Darling

    (Mississippi State University)

  • Van R Wood

    (Texas Tech University)

Abstract

While substantial research has been done on the competitive struggle between U.S. and Japanese consumer products, few studies have examined the U.S. Japan rivalry from a neutral-third country perspective. This study, covering a ten-year period (1975–1985) of data collection, examines changes in Finnish perceptions of U.S. and Japanese consumer products and marketing efforts. Results indicate that while Finnish consumer perceptions of U.S. products and marketing efforts have improved over time, the corresponding perceptions of the Japanese alternative have improved substantially more. Similarly, in areas where U.S. competitors has initial advantages, the study results indicate that by 1985 Japanese firms were able to overcome such advantages and were perceived as superior in all categories.© 1990 JIBS. Journal of International Business Studies (1990) 21, 427–450

Suggested Citation

  • John R Darling & Van R Wood, 1990. "A Longitudinal Study Comparing Perceptions of U.S. and Japanese Consumer Products in a Third/Neutral Country: Finland 1975 to 1985," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 21(3), pages 427-450, September.
    • Handle: RePEc:pal:jintbs:v:21:y:1990:i:3:p:427-450
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    Cited by:

    1. Sher Akbar, 2011. "Factors Affecting the Consumer’s Decision on Purchasing Power," Journal of Economics and Behavioral Studies, AMH International, vol. 2(3), pages 108-116.
    2. Kipnis, Eva & Demangeot, Catherine & Pullig, Chris & Broderick, Amanda J., 2019. "Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets," Journal of Business Research, Elsevier, vol. 98(C), pages 126-141.
    3. Cătălin-Ioan CLIPA & Magdalena DANILEȚ & Anca-Maria CLIPA, 2017. "Country Of Origin Effect And Perception Of Romanian Consumers," Junior Scientific Researcher, SC Research Publishing SRL, vol. 3(1), pages 19-29, May.
    4. John H. Roberts & Chris Styles, 2001. "Australia's Competitive Advantage: Gaining the Marketing Edge," Australian Journal of Management, Australian School of Business, vol. 26(1_suppl), pages 105-120, August.

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