Lo sviluppo dei mercati esteri
[Foreign market development]
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References listed on IDEAS
- He, Xinming & Wei, Yingqi, 2011. "Linking market orientation to international market selection and international performance," International Business Review, Elsevier, vol. 20(5), pages 535-546, October.
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More about this item
Keywords
International strategy; International markets development; Internationalization; International Marketing; Internazionalizzazione; Marketing internazionale; Strategia internazionale;All these keywords.
JEL classification:
- L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
- M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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