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Corporate social responsibility, corporate reputation and employee engagement

Author

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  • Ali, Imran
  • Ali, Jawaria Fatima

Abstract

Corporate social responsibility (CSR) has been outlined as voluntarily additional legal duties of organization to serve environment and community. This voluntarily actions of corporate help them to develop reputation which can shape favorable attitude of employees towards work. Employee engagement is an attitude of commitment and involvement of employee towards their work and organization. Researchers have proved that engaged employees are more productive, more likely to achieve corporate goals and are customer centered. Although literature provides many researches that focus on corporate social responsibility, corporate reputation and employee engagement, less work can be seen that integrates all these variables. This study bridges this gap by investigating the influence of CSR and corporate reputation on employee engagement. This study is based on primary data collected from various organizations of Pakistan. Structural equation model technique is adopted to analyze data and test hypotheses. The study confirms the significant relationships between CSR and corporate reputation, CSR and employee engagement and corporate reputation and employee engagement. The implications and applications of this research are also discussed in detail.

Suggested Citation

  • Ali, Imran & Ali, Jawaria Fatima, 2011. "Corporate social responsibility, corporate reputation and employee engagement," MPRA Paper 33891, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:33891
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    File URL: https://mpra.ub.uni-muenchen.de/33891/1/MPRA_paper_33891.pdf
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    References listed on IDEAS

    as
    1. A. Lindgreen & V. Swaen, 2005. "Corporate Citizenship: Let Not Relationship Marketing Escape the Management Toolbox," Post-Print hal-00255808, HAL.
    2. Wilmar Schaufeli & Marisa Salanova & Vicente González-romá & Arnold Bakker, 2002. "The Measurement of Engagement and Burnout: A Two Sample Confirmatory Factor Analytic Approach," Journal of Happiness Studies, Springer, vol. 3(1), pages 71-92, March.
    3. Suaini Othman & Faizah Darus & Roshayani Arshad, 2011. "The influence of coercive isomorphism on corporate social responsibility reporting and reputation," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 7(1), pages 119-135, March.
    4. S. Jaseem Ahmad, Nicholas O'Regan, Abby Ghobadian, 2003. "Managing for performance: corporate responsibility and internal stakeholders," International Journal of Business Performance Management, Inderscience Enterprises Ltd, vol. 5(2/3), pages 141-153.
    5. Stephen J. Brammer & Stephen Pavelin, 2006. "Corporate Reputation and Social Performance: The Importance of Fit," Journal of Management Studies, Wiley Blackwell, vol. 43(3), pages 435-455, May.
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    More about this item

    Keywords

    Corporate social responsibility; corporate reputation; employee engagement;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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