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بررسی عوامل مؤثر بر درجه موفقیت توسعه محصول جدید مشارکتی
[Investigating the factors affecting the degree of success of new collaborative product development]

Author

Listed:
  • Ranjbarfard, Mina
  • Alipourian, Farzaneh

Abstract

The changing nature of competitive rules in the business world, the process of introducing a new product to the market has become particularly significant, that's why every company needs a new product development plan. Despite much attention paid to new product development, the failure rate for new product development projects is still high, therefore, the customer participation approach in new product development focuses on how to make the new product development process more effective and efficient. The purpose of this study is to identify the factors affecting customer participation in new product development activities. According to the research background and researcher studies, the conceptual model of the research has been developed.

Suggested Citation

  • Ranjbarfard, Mina & Alipourian, Farzaneh, 2016. "بررسی عوامل مؤثر بر درجه موفقیت توسعه محصول جدید مشارکتی [Investigating the factors affecting the degree of success of new collaborative product development]," MPRA Paper 114735, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:114735
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    File URL: https://mpra.ub.uni-muenchen.de/114735/1/MPRA_paper_114735.pdf
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    References listed on IDEAS

    as
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    5. Zhang, Xiang & Chen, Rongqiu, 2008. "Examining the mechanism of the value co-creation with customers," International Journal of Production Economics, Elsevier, vol. 116(2), pages 242-250, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    new product development; customer participation; collaborative value creation;
    All these keywords.

    JEL classification:

    • N7 - Economic History - - Economic History: Transport, International and Domestic Trade, Energy, and Other Services
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights

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