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Process analysis for marketing research

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  • Pieters, Constant

    (Tilburg University, School of Economics and Management)

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  • Pieters, Constant, 2020. "Process analysis for marketing research," Other publications TiSEM 0855b910-aa32-42b8-91c2-5, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:0855b910-aa32-42b8-91c2-506640b3208c
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    References listed on IDEAS

    as
    1. Brian K. Boyd & Steve Gove & Michael A. Hitt, 2005. "Construct measurement in strategic management research: illusion or reality?," Strategic Management Journal, Wiley Blackwell, vol. 26(3), pages 239-257, March.
    2. Brian K. Boyd & Steve Gove & Michael A. Hitt, 2005. "Consequences of measurement problems in strategic management research: the case of Amihud and Lev," Strategic Management Journal, Wiley Blackwell, vol. 26(4), pages 367-375, April.
    3. Bougie, J.R.G. & Pieters, R. & Zeelenberg, M., 2003. "Angry customers don't come back, they get back : The experience and behavioral implications of anger and dissatisfaction in services," Other publications TiSEM 1708fb71-fd68-41d9-b870-e, Tilburg University, School of Economics and Management.
    4. Hans Baumgartner & Bert Weijters, 2017. "Measurement Models for Marketing Constructs," International Series in Operations Research & Management Science, in: Berend Wierenga & Ralf van der Lans (ed.), Handbook of Marketing Decision Models, edition 2, chapter 0, pages 259-295, Springer.
    5. Silvia Bellezza & Neeru Paharia & Anat Keinan, 2017. "Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(1), pages 118-138.
    6. Bove, Liliana L. & Pervan, Simon J. & Beatty, Sharon E. & Shiu, Edward, 2009. "Service worker role in encouraging customer organizational citizenship behaviors," Journal of Business Research, Elsevier, vol. 62(7), pages 698-705, July.
    7. Zoey Chen & Jonah Berger, 2016. "How Content Acquisition Method Affects Word of Mouth," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(1), pages 86-102.
    8. Wayne E. Baker & Nathaniel Bulkley, 2014. "Paying It Forward vs. Rewarding Reputation: Mechanisms of Generalized Reciprocity," Organization Science, INFORMS, vol. 25(5), pages 1493-1510, October.
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