The impact of avatar attractiveness and customization on online gamers’ flow and loyalty
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- Wasim Qazi & Syed Ali Raza & Komal Akram Khan, 2020. "The contradiction between self-protection and self-presentation on knowledge sharing behaviour: evidence from higher education students in Pakistan," International Journal of Knowledge and Learning, Inderscience Enterprises Ltd, vol. 13(3), pages 246-271.
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More about this item
Keywords
Avatar Attractiveness; Online Gamers; Self-Identity; Loyalty; Higher Education; PLS-SEM.;All these keywords.
JEL classification:
- I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
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