The success of luxury brands in Japan and their uncertain future
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References listed on IDEAS
- James C. Abegglen, 2006. "21st-Century Japanese Management," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-50085-3, December.
- Ronald Jean Degen, 2009. "Opportunity for luxury brands in China," Working Papers 31, globADVANTAGE, Polytechnic Institute of Leiria.
- Jean-Noël Kapferer & Vincent Bastien, 2009. "The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands," Post-Print hal-00786813, HAL.
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Cited by:
- Gian Luca Gregori & Silvia Cardinali & Meri Travaglini, 2013. "Imprese calzaturiere e competitivit? nel mercato mondiale: il caso di una media luxury brand company," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(3), pages 151-168.
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More about this item
Keywords
Japanese consumers of luxury brands; Japan the largest luxury market in the world; conspicuous consumption; democratization of luxury; luxury brands as status symbols; luxury brands as badges of economic success; parasite singles;All these keywords.
JEL classification:
- M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
- M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
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