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Online Shoppers Acceptance An Exploratory Study

Author

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  • Siahaan, Andysah Putera Utama

    (Universitas Pembangunan Panca Budi)

  • Nasution, Muhammad Dharma Tuah Putra

Abstract

Consumers are increasingly easy to access to information resources. Consumers quickly interact with whatever they will spend. Ease of use of technology an impact on consumer an attitude are increasingly intelligent and has encouraged the rise of digital transactions. Technology makes it easy for them to transact on an e-commerce shopping channel. Future e-commerce trends will lead to User Generated Content related to user behavior in Indonesia that tends to compare between shopping channels. The purpose of this study was to examine the direct and indirect effects of Perceived Ease of Use on Behavioral Intention to transact in which Perceived Usefulness is used as an intervening variable. The present study used the descriptive exploratory method with causal-predictive analysis. Determination method of research sample used purposive sampling. The enumerator team assists in the distribution of questionnaires. The results of the study found that the direct effect of perceived ease of use on behavioral intention to transact is smaller than that indirectly mediated by perceived usefulness variables.

Suggested Citation

  • Siahaan, Andysah Putera Utama & Nasution, Muhammad Dharma Tuah Putra, 2018. "Online Shoppers Acceptance An Exploratory Study," INA-Rxiv 4hs6x, Center for Open Science.
    • Handle: RePEc:osf:inarxi:4hs6x
    DOI: 10.31219/osf.io/4hs6x
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    References listed on IDEAS

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    1. Priyanka Surendran, 2012. "Technology Acceptance Model: A Survey of Literature," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 2(4), pages 175-178, August.
    2. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
    3. Priyanka Surendran, 2012. "Technology Acceptance Model: A Survey of Literature," International Journal of Business and Social Research, LAR Center Press, vol. 2(4), pages 175-178, August.
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