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Measuring e-commerce adoption behaviour among gen-Z in Jakarta, Indonesia

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  • Lestari, Diyan

Abstract

The behavioural sciences and individual psychology suggest that many factors should be examined to determine e-commerce adoption. Understanding the individual motives of e-commerce adoption is very important for creating better technologies. Countries with a rapid pace of technological advancement will reap economic benefits in the long run. This study aims to analyse the e-commerce adoption behaviour of gen-Z using 1047 valid data observations. The Smart Partial Least Square (Smart PLS) analysis reveals a strong relationship among self-efficacy, perceived usefulness, attitude, intention, and e-commerce adoption. This study provides important findings with implications for both practical strategies and theoretical research.

Suggested Citation

  • Lestari, Diyan, 2019. "Measuring e-commerce adoption behaviour among gen-Z in Jakarta, Indonesia," Economic Analysis and Policy, Elsevier, vol. 64(C), pages 103-115.
    • Handle: RePEc:eee:ecanpo:v:64:y:2019:i:c:p:103-115
    DOI: 10.1016/j.eap.2019.08.004
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    Cited by:

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    2. Ariansyah, Kasmad & Sirait, Emyana Ruth Eritha & Nugroho, Badar Agung & Suryanegara, Muhammad, 2021. "Drivers of and barriers to e-commerce adoption in Indonesia: Individuals’ perspectives and the implications," Telecommunications Policy, Elsevier, vol. 45(8).
    3. Li, Xiaokang & Guo, Hongdong & Jin, Songqing & Ma, Wanglin & Zeng, Yiwu, 2021. "Do farmers gain internet dividends from E-commerce adoption? Evidence from China," Food Policy, Elsevier, vol. 101(C).
    4. Cao, Hanrui & Chen, Zhixin & Zhou, Zhixiang & Wu, Jie, 2023. "Agency or wholesale? Strategic analysis of the influence of distribution strategy on product line design with endogenous quality," Economic Analysis and Policy, Elsevier, vol. 79(C), pages 687-701.
    5. Li Jiang & Mei Zhao & Hao Lin & Lvyu Yang, 2022. "How Do Consumer Innovation Characteristics and Consumption Value Shape Users’ Willingness to Buy Innovative Car Safety Seats?," Sustainability, MDPI, vol. 15(1), pages 1-28, December.
    6. Chen, Chen & Gan, Christopher & Li, Junpeng & Lu, Yao & Rahut, Dil, 2023. "Linking farmers to markets: Does cooperative membership facilitate e-commerce adoption and income growth in rural China?," Economic Analysis and Policy, Elsevier, vol. 80(C), pages 1155-1170.
    7. Robert Bumbac & Magdalena Bobe & Roxana Procopie & Rodica Pamfilie & Smaranda Giușcă & Calcedonia Enache, 2020. "How Zoomers’ Eating Habits Should be Considered in Shaping the Food System for 2030—A Case Study on the Young Generation from Romania," Sustainability, MDPI, vol. 12(18), pages 1-18, September.
    8. Miao Huang & Mohamad Saifudin Mohamad Saleh & Izzal Asnira Zolkepli, 2023. "The Moderating Effect of Green Advertising on the Relationship between Gamification and Sustainable Consumption Behavior: A Case Study of the Ant Forest Social Media App," Sustainability, MDPI, vol. 15(4), pages 1-15, February.
    9. Kajol, K. & Singh, Ranjit & Paul, Justin, 2022. "Adoption of digital financial transactions: A review of literature and future research agenda," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
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    More about this item

    Keywords

    Personal innovativeness; Self-efficacy; Perceived usefulness; Perceived risk; Attitude; Intention; E-commerce adoption;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • J11 - Labor and Demographic Economics - - Demographic Economics - - - Demographic Trends, Macroeconomic Effects, and Forecasts
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology

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