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A Stochastic Model of Household Brand Switching Behavior

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  • Dipak Jain
  • Shun- Chen Niu

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  • Dipak Jain & Shun- Chen Niu, 1987. "A Stochastic Model of Household Brand Switching Behavior," Discussion Papers 732, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    • Handle: RePEc:nwu:cmsems:732
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    1. Abel P. Jeuland & Frank M. Bass & Gordon P. Wright, 1980. "A Multibrand Stochastic Model Compounding Heterogeneous Erlang Timing and Multinomial Choice Processes," Operations Research, INFORMS, vol. 28(2), pages 255-277, April.
    2. Frank M. Bass & Moshe M. Givon & Manohar U. Kalwani & David Reibstein & Gordon P. Wright, 1984. "An Investigation into the Order of the Brand Choice Process," Marketing Science, INFORMS, vol. 3(4), pages 267-287.
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