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Integrating R&D and marketing : a review and analysis of the literature

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  • Griffin, Abbie.
  • Hauser, John R.
  • Griffin, Abbie

Abstract

Cover title. Revision of: Integrating mechanisms for marketing R&D. 1994. "October 1994."

Suggested Citation

  • Griffin, Abbie. & Hauser, John R. & Griffin, Abbie, 1994. "Integrating R&D and marketing : a review and analysis of the literature," Working papers #112-94. Working paper (S, Massachusetts Institute of Technology (MIT), Sloan School of Management.
    • Handle: RePEc:mit:sloanp:2533
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    File URL: http://hdl.handle.net/1721.1/2533
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    References listed on IDEAS

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    1. Abbie Griffin & John R. Hauser, 1993. "The Voice of the Customer," Marketing Science, INFORMS, vol. 12(1), pages 1-27.
    2. Amiya K. Basu & Rajiv Lal & V. Srinivasan & Richard Staelin, 1985. "Salesforce Compensation Plans: An Agency Theoretic Perspective," Marketing Science, INFORMS, vol. 4(4), pages 267-291.
    3. John R. Hauser & Duncan I. Simester & Birger Wernerfelt, 1994. "Customer Satisfaction Incentives," Marketing Science, INFORMS, vol. 13(4), pages 327-350.
    4. Deborah Dougherty & Trudy Heller, 1994. "The Illegitimacy of Successful Product Innovation in Established Firms," Organization Science, INFORMS, vol. 5(2), pages 200-218, May.
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    Cited by:

    1. Montgomery, David B. & Roth, Aleda V. & Hausmann, Warren H., 2001. "Why Should Marketing and Manufacturing Work Together? Some Exploratory Empirical," Research Papers 1706, Stanford University, Graduate School of Business.
    2. Guenzi, Paolo & Troilo, Gabriele, 2007. "The joint contribution of marketing and sales to the creation of superior customer value," Journal of Business Research, Elsevier, vol. 60(2), pages 98-107, February.
    3. Cooper, Marjorie J. & Gwin, Carol F. & Wakefield, Kirk L., 2008. "Cross-functional interface and disruption in CRM projects: Is marketing from Venus and information systems from Mars?," Journal of Business Research, Elsevier, vol. 61(4), pages 292-299, April.
    4. Thomas Gillier & Gérald Piat, 2011. "Exploring over the Presumed Identity of Emerging Technology," Grenoble Ecole de Management (Post-Print) hal-00641765, HAL.
    5. Lichtenthaler, Ulrich, 2008. "Externally commercializing technology assets: An examination of different process stages," Journal of Business Venturing, Elsevier, vol. 23(4), pages 445-464, July.
    6. Hausman, Warren H. & Montgomery, David B. & Roth, Aleda V., 2000. "Exploring the Impact of Marketing and Manufacturing Strategies, Conflict, and Morale on Business Performance," Research Papers 1620, Stanford University, Graduate School of Business.
    7. Chimhanzi, Jacqueline & Morgan, Robert E., 2005. "Explanations from the marketing/human resources dyad for marketing strategy implementation effectiveness in service firms," Journal of Business Research, Elsevier, vol. 58(6), pages 787-796, June.
    8. Rehme, Sarina & Rennhak, Carsten, 2011. "Marketing and sales: Successful peacekeeping," Reutlingen Working Papers on Marketing & Management 2011-11, Reutlingen University, ESB Business School.
    9. Fosfuri, Andrea & Rønde, Thomas, 2009. "Leveraging resistance to change and the skunk works model of innovation," Journal of Economic Behavior & Organization, Elsevier, vol. 72(1), pages 274-289, October.
    10. Clercq, Dirk De & Menguc, Bulent & Auh, Seigyoung, 2009. "Unpacking the relationship between an innovation strategy and firm performance: The role of task conflict and political activity," Journal of Business Research, Elsevier, vol. 62(11), pages 1046-1053, November.

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    HD28 .M414 no.3735-94b;

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