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Bridging ideas with markets. The impact of training, marketing and design on innovation

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This Policy Brief presents recent results on the impact of training, marketing and design expenditures on European firms' innovative performance. The new evidence drawn from recent JRC research suggests that these expenditures, in combination with R&D, are crucial drivers of innovation. Drawing on these results, policy implications for the European Research and Innovation Agenda are discussed and additional research questions identified.

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  • Daria Ciriaci & Fernando Hervas Soriano, 2012. "Bridging ideas with markets. The impact of training, marketing and design on innovation," JRC Research Reports JRC75493, Joint Research Centre.
    • Handle: RePEc:ipt:iptwpa:jrc75493
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    File URL: https://publications.jrc.ec.europa.eu/repository/handle/JRC75493
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    1. Carol Corrado & Charles Hulten & Daniel Sichel, 2005. "Measuring Capital and Technology: An Expanded Framework," NBER Chapters, in: Measuring Capital in the New Economy, pages 11-46, National Bureau of Economic Research, Inc.
    2. Abraham Garcia, 2011. "The relevance of marketing in the success of innovations," JRC Working Papers on Corporate R&D and Innovation 2011-09, Joint Research Centre.
    3. Daria Ciriaci, 2011. "Design and European firms innovative performance: A less costly innovation activity for European SMEs?," JRC Working Papers on Corporate R&D and Innovation 2011-08, Joint Research Centre.
    4. Carol Corrado & John Haltiwanger & Daniel Sichel, 2005. "Measuring Capital in the New Economy," NBER Books, National Bureau of Economic Research, Inc, number corr05-1.
    5. Bengt-Åke Lundvall & Peter Nielsen, 2007. "Knowledge management and innovation performance," International Journal of Manpower, Emerald Group Publishing, vol. 28(1), pages 207 - 223, April.
    6. Daria Ciriaci, 2011. "Intangible resources: the relevance of training for European firms innovative performance," JRC Working Papers on Corporate R&D and Innovation 2011-06, Joint Research Centre.
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    Cited by:

    1. Diego d’Andria & Dimitrios Pontikakis & Agnieszka Skonieczna, 2018. "Towards a European R&D incentive? An assessment of R&D provisions under a common corporate tax base," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 27(5-6), pages 531-550, August.
    2. Alexander Ebner & Fabian Bocek, 2015. "Best Practices as to How to Support Investment in Intangible Assets. WWWforEurope Working Paper No. 101," WIFO Studies, WIFO, number 58258, August.
    3. Bofinger, Peter & Schnabel, Isabel & Feld, Lars P. & Schmidt, Christoph M. & Wieland, Volker, 2014. "Mehr Vertrauen in Marktprozesse. Jahresgutachten 2014/15 [More confidence in market processes. Annual Report 2014/15]," Annual Economic Reports / Jahresgutachten, German Council of Economic Experts / Sachverständigenrat zur Begutachtung der gesamtwirtschaftlichen Entwicklung, volume 127, number 201415.
    4. Maria del Sorbo & Fernando Hervás Soriano, 2013. "Mind the Science and Technology Skills Gap," JRC Research Reports JRC83766, Joint Research Centre.

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    Keywords

    Industrial Economics; Corporate R&D and innovation; productivity; business trends; technological innovation; intangible assets; competitiveness; growth and employment; company growth; Europe 2020 strategy.;
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