Adjacent Price Anchoring and Consumer’s Willingness to Pay: A Bayesian Approach
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More about this item
Keywords
Brand-choice decision; Willingness to pay; internal reference price; Consumer heterogeneity; Hierarchical Bayes;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-DCM-2017-03-26 (Discrete Choice Models)
- NEP-MKT-2017-03-26 (Marketing)
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