Report NEP-MKT-2017-03-26

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Thomassen, Øyvind & Smith, Howard & Seiler, Stephan & Schiraldi, Pasquale, 2017. "Multi-category competition and market power: a model of supermarket pricing," LSE Research Online Documents on Economics 69855, London School of Economics and Political Science, LSE Library.
• Subin Sudhir & Anandakuttan B Unnithan, 2016. "Rumour Sharing in the Marketplace: A Manifestation of Anxiety,Arousal, and Valence," Working papers 197, Indian Institute of Management Kozhikode.
• Rajesh Kumar Sinha & Atanu Adhikari, 2016. "Pricing for Online-Retailing:Exploring the influence of Price Dispersion and Price Distribution on Internal Reference Price (IRP) and Price-Attractiveness," Working papers 192, Indian Institute of Management Kozhikode.
• Brian Adams & Kevin R. Williams, 2017. "Zone Pricing in Retail Oligopoly," Cowles Foundation Discussion Papers 2079, Cowles Foundation for Research in Economics, Yale University.
• Atanu Adhikari, 2016. "Adjacent Price Anchoring and Consumer’s Willingness to Pay: A Bayesian Approach," Working papers 215, Indian Institute of Management Kozhikode.
• Dewenter, Ralf & Heimeshoff, Ulrich & Löw, Franziska, 2017. "Market Definition of Platform Markets," Working Paper 176/2017, Helmut Schmidt University, Hamburg.
• Atanu Adhikari, 2016. "Fairness in Participative Pricing: A New Way of Pricing in Hospitality Sector," Working papers 216, Indian Institute of Management Kozhikode.
• Ranjitha G P & Anandakuttan B Unnithan, 2017. "The Ideal Woman’s Reflection in the Distorted Mirror of Marketing," Working papers 217, Indian Institute of Management Kozhikode.
• Nufer, Gerd & Wenk, Victoria, 2017. "Wirkungen von Farben im Marketing," Reutlingen Working Papers on Marketing & Management 2017-02, Reutlingen University, ESB Business School.
• Sonia Livingstone & Kjartan Ólafsson & Ellen J. Helsper & Francisco Lupiáñez-Villanueva & Giuseppe A. Veltri & Frans Folkvord, 2017. "Maximizing opportunities and minimizing risks for children online: the role of digital skills in emerging strategies of parental mediation," LSE Research Online Documents on Economics 68612, London School of Economics and Political Science, LSE Library.
• Ranjitha G. P & Joffi Thomas, 2016. "Branding Conceptualization and Research: Evolving Understanding and Emerging Research Areas," Working papers 203, Indian Institute of Management Kozhikode.
• Nufer, Gerd & Lenzen, Caroline Verena, 2017. "Marketing mit Instagram," Reutlingen Working Papers on Marketing & Management 2017-01, Reutlingen University, ESB Business School.
• Schnellbächer, Armin, 2017. "Ko-Entwicklungsprojekte im B2B: Eine Untersuchung von strategischen Einflussfaktoren sowie Auswirkungen auf die Häufigkeit von Markteinführungen," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 85652, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
• Mariya Stoilova & Sonia Livingstone & Daniel Kardefelt-Winther, 2016. "Global Kids Online: researching children's rights globally in the digital age," LSE Research Online Documents on Economics 69962, London School of Economics and Political Science, LSE Library.
• Hemang Jauhari & Manish Kumar & Shailendra Singh, 2014. "Employee Brand Building Behavior: Scale Development & Validation In B2b Services Context," Working papers 153, Indian Institute of Management Kozhikode.
• Aurelio Volpe, 2021. "E-Commerce for the lighting industry," CSIL reports M03, CSIL Centre for Industrial Studies.