IDEAS home Printed from https://ideas.repec.org/p/hit/tdbcdp/e-2021-05.html
   My bibliography  Save this paper

Impact of consumer awareness and behavior on business exit in hospitality, tourism, entertainment, and culture industries under the COVID-19 pandemic

Author

Listed:
  • OKAMURO, Hiroyuki
  • HARA, Yasushi
  • IWAKI, Yunosuke

Abstract

COVID-19 has a negative impact on business performance through anti-contagion regulations. It is especially serious in specific service industries such as hospitality, tourism, entertainment, and cultural industries. Contrary to several countries and regions in Europe and North America where economic and social activities were restricted, a more sophisticated regulation, “emergency status declaration,” was announced in Japan four times from April 2020 to date because of legal constraints. Empirical studies have been carried out on the effects of COVID-19 (including those of anti-contagion measures and support policies) on business performance, but most of them rely on one-shot survey data on firms; thus, they do not consider consumer awareness and do not target specific service sectors that are most directly damaged by anti-contagion regulations. Therefore, this study uses our original monthly survey data on consumers and telephone directory monthly data to investigate empirically the effects of consumer awareness and attitudes on business exits at the prefecture-level, focusing on specific service sectors including hospitality, tourism, entertainment, and cultural industries. Based on panel fixed-effect estimation, our preliminary results show that an increase in consumers’ risk aversion, sympathy for self-restraint from going out, and a decrease in going out with family members significantly increases the exit ratio in specific service industries in the same prefecture. Moreover, these effects vary depending on consumer types.

Suggested Citation

  • OKAMURO, Hiroyuki & HARA, Yasushi & IWAKI, Yunosuke, 2021. "Impact of consumer awareness and behavior on business exit in hospitality, tourism, entertainment, and culture industries under the COVID-19 pandemic," TDB-CAREE Discussion Paper Series E-2021-05, Teikoku Databank Center for Advanced Empirical Research on Enterprise and Economy, Graduate School of Economics, Hitotsubashi University.
    • Handle: RePEc:hit:tdbcdp:e-2021-05
    as

    Download full text from publisher

    File URL: https://hermes-ir.lib.hit-u.ac.jp/hermes/ir/re/72224/070careeDP-E-2105.pdf
    Download Restriction: no
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Yunhui Huang & Jaideep Sengupta & Fischer Eileen & Leonard Lee, 2020. "The Influence of Disease Cues on Preference for Typical versus Atypical Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 47(3), pages 393-411.
    2. Chie Hanaoka & Hitoshi Shigeoka & Yasutora Watanabe, 2018. "Do Risk Preferences Change? Evidence from the Great East Japan Earthquake," American Economic Journal: Applied Economics, American Economic Association, vol. 10(2), pages 298-330, April.
    3. Pierre-Olivier Gourinchas & Ṣebnem Kalemli-Özcan & Veronika Penciakova & Nick Sander, 2020. "SME Failures Under Large Liquidity Shocks: An Application to the COVID-19 Crisis," NBER Working Papers 27877, National Bureau of Economic Research, Inc.
    4. Kawaguchi, Kohei & Kodama, Naomi & Tanaka, Mari, 2021. "Small business under the COVID-19 crisis: Expected short- and medium-run effects of anti-contagion and economic policies," Journal of the Japanese and International Economies, Elsevier, vol. 61(C).
    5. Pierre-Olivier Gourinchas & Ṣebnem Kalemli-Özcan & Veronika Penciakova & Nick Sander, 2020. "COVID-19 and SME Failures," FRB Atlanta Working Paper 2020-21, Federal Reserve Bank of Atlanta.
    6. Silvia Muzi & Filip Jolevski & Kohei Ueda & Domenico Viganola, 2023. "Productivity and firm exit during the COVID-19 crisis: cross-country evidence," Small Business Economics, Springer, vol. 60(4), pages 1719-1760, April.
    7. Miyakawa, Daisuke & Oikawa, Koki & Ueda, Kozo, 2021. "Firm Exit during the COVID-19 Pandemic: Evidence from Japan," Journal of the Japanese and International Economies, Elsevier, vol. 59(C).
    8. Nicholas Bloom & Robert S. Fletcher & Ethan Yeh, 2021. "The Impact of COVID-19 on US Firms," NBER Working Papers 28314, National Bureau of Economic Research, Inc.
    9. Christopher F Baum, 2001. "Residual diagnostics for cross-section time series regression models," Stata Journal, StataCorp LP, vol. 1(1), pages 101-104, November.
    10. Jeffrey R. Campbell & Beverly Lapham, 2004. "Real Exchange Rate Fluctuations and the Dynamics of Retail Trade Industries on the U. S.-Canada Border," American Economic Review, American Economic Association, vol. 94(4), pages 1194-1206, September.
    11. Tagashira, Takumi, 2021. "The financial incentivization and communication effects of a government’s postpandemic measure: The “go-to-travel” campaign and consumer behaviors in Japan," TDB-CAREE Discussion Paper Series E-2021-01, Teikoku Databank Center for Advanced Empirical Research on Enterprise and Economy, Graduate School of Economics, Hitotsubashi University.
    12. Robert Fairlie & Frank M. Fossen, 2022. "The early impacts of the COVID-19 pandemic on business sales," Small Business Economics, Springer, vol. 58(4), pages 1853-1864, April.
    13. Rafael E. De Hoyos & Vasilis Sarafidis, 2006. "Testing for cross-sectional dependence in panel-data models," Stata Journal, StataCorp LP, vol. 6(4), pages 482-496, December.
    14. Yoko Konishi & Takashi Saito & Toshiki Ishikawa & Hajime Kanai & Naoya Igei, 2021. "How Did Japan Cope with COVID-19? Big Data and Purchasing Behavior," Asian Economic Papers, MIT Press, vol. 20(1), pages 146-167, Winter/Sp.
    15. Alexander W. Bartik & Marianne Bertrand & Zoe Cullen & Edward L. Glaeser & Michael Luca & Christopher Stanton, 2020. "The impact of COVID-19 on small business outcomes and expectations," Proceedings of the National Academy of Sciences, Proceedings of the National Academy of Sciences, vol. 117(30), pages 17656-17666, July.
    16. M. Kate Bundorf & Jill DeMatteis & Grant Miller & Maria Polyakova & Jialu L. Streeter & Jonathan Wivagg, 2021. "Risk Perceptions and Protective Behaviors: Evidence from COVID-19 Pandemic," NBER Working Papers 28741, National Bureau of Economic Research, Inc.
    17. Pradeep Kumar & Hongsong Zhang, 2019. "Productivity Or Unexpected Demand Shocks: What Determines Firms' Investment And Exit Decisions?," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 60(1), pages 303-327, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Weidi Zhang & Lei Wen, 2023. "Analysis of the Coordination Effects and Influencing Factors of Transportation and Tourism Development in Shaanxi Region," Sustainability, MDPI, vol. 15(12), pages 1-15, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Daiji Kawaguchi & Sagiri Kitao & Manabu Nose, 2022. "The impact of COVID-19 on Japanese firms: mobility and resilience via remote work," International Tax and Public Finance, Springer;International Institute of Public Finance, vol. 29(6), pages 1419-1449, December.
    2. Charlie Tchinda & Marcus Dejardin, 2021. "Are Business Policy Measures in Response to the COVID-19 Pandemic to Be Equally Valued? An Exploration According to SMEs Owners’ Business Expectations," Sustainability, MDPI, vol. 13(21), pages 1-42, October.
    3. Nicholas Bloom & Philip Bunn & Paul Mizen & Pawel Smietanka & Gregory Thwaites, 2020. "The Impact of Covid-19 on Productivity," NBER Working Papers 28233, National Bureau of Economic Research, Inc.
    4. Takeda, Asami & Truong, Hoa T. & Sonobe, Tetsushi, 2022. "The impacts of the COVID-19 pandemic on micro, small, and medium enterprises in Asia and their digitalization responses," Journal of Asian Economics, Elsevier, vol. 82(C).
    5. Lafortune, Jeanne & Pugatch, Todd & Tessada, José & Ubfal, Diego, 2024. "Can gamified online training make high school students more entrepreneurial? Experimental evidence from Rwanda," Economics of Education Review, Elsevier, vol. 101(C).
    6. Honda, Tomohito & Hosono, Kaoru & Miyakawa, Daisuke & Ono, Arito & Uesugi, Iichiro, 2023. "Determinants and effects of the use of COVID-19 business support programs in Japan," Journal of the Japanese and International Economies, Elsevier, vol. 67(C).
    7. Benguria, Felipe, 2021. "The 2020 trade collapse: Exporters amid the pandemic," Economics Letters, Elsevier, vol. 205(C).
    8. Cerqua, Augusto & Letta, Marco, 2022. "Local inequalities of the COVID-19 crisis," Regional Science and Urban Economics, Elsevier, vol. 92(C).
    9. Shun-Yang Lee & Julian Runge & Daniel Yoo & Yakov Bart & Anett Gyurak & J. W. Schneider, 2023. "COVID-19 Demand Shocks Revisited: Did Advertising Technology Help Mitigate Adverse Consequences for Small and Midsize Businesses?," Papers 2307.09035, arXiv.org, revised Jan 2024.
    10. Wang, Wei & Miao, Wei & Liu, Yongdong & Deng, Yiting & Cao, Yunfei, 2022. "The impact of COVID-19 on the ride-sharing industry and its recovery: Causal evidence from China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 155(C), pages 128-141.
    11. Francesco Ciampi & Alessandro Giannozzi & Giacomo Marzi & Edward I. Altman, 2021. "Rethinking SME default prediction: a systematic literature review and future perspectives," Scientometrics, Springer;Akadémiai Kiadó, vol. 126(3), pages 2141-2188, March.
    12. Hoshi, Takeo & Kawaguchi, Daiji & Ueda, Kenichi, 2023. "Zombies, again? The COVID-19 business support programs in Japan," Journal of Banking & Finance, Elsevier, vol. 147(C).
    13. Lafortune, Jeanne & Pugatch, Todd & Tessada, José & Ubfal, Diego, 2022. "Can interactive online training make high school students more entrepreneurial? Experimental evidence from Rwanda," GLO Discussion Paper Series 1041, Global Labor Organization (GLO).
    14. Caselli, Mauro & Fracasso, Andrea & Traverso, Silvio, 2021. "Robots and risk of COVID-19 workplace contagion: Evidence from Italy," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    15. Barrot, Jean-Noël & Bonelli, Maxime & Grassi, Basile & Sauvagnat, Julien, 2024. "Causal effects of closing businesses in a pandemic," Journal of Financial Economics, Elsevier, vol. 154(C).
    16. Kozeniauskas, Nicholas & Moreira, Pedro & Santos, Cezar, 2022. "On the cleansing effect of recessions and government policy: Evidence from Covid-19," European Economic Review, Elsevier, vol. 144(C).
    17. Onjewu, Adah-Kole Emmanuel & Olan, Femi & Nyuur, Richard Benon-be-isan & Paul, Salima & Nguyen, Ha Thanh Truc, 2023. "The effect of government support on Bureaucracy, COVID-19 resilience and export intensity: Evidence from North Africa," Journal of Business Research, Elsevier, vol. 156(C).
    18. Takeo Hoshi & Daiji Kawaguchi & Kenichi Ueda, 2021. "The Return of the Dead? The COVID-19 Business Support Programs in Japan (Forthcoming in Journal of Banking and Finance)," CARF F-Series CARF-F-513, Center for Advanced Research in Finance, Faculty of Economics, The University of Tokyo.
    19. Cerqua, Augusto & Letta, Marco, 2020. "Local economies amidst the COVID-19 crisis in Italy: a tale of diverging trajectories," MPRA Paper 104404, University Library of Munich, Germany.
    20. Nopriadi Saputra, 2021. "Double-Sided Perspective of Business Resilience: Leading SME Rationally and Irrationally During COVID-19," GATR Journals jmmr275, Global Academy of Training and Research (GATR) Enterprise.

    More about this item

    Keywords

    Covid-19; exit; service industry; consumer awareness;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L88 - Industrial Organization - - Industry Studies: Services - - - Government Policy

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hit:tdbcdp:e-2021-05. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Digital Resources Section, Hitotsubashi University Library (email available below). General contact details of provider: https://edirc.repec.org/data/tchitjp.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.