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Does Zero Interest Work as An Important Marketing Tool?

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  • Cho, Sung-Jin
  • Rust, John

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Suggested Citation

  • Cho, Sung-Jin & Rust, John, 2012. "Does Zero Interest Work as An Important Marketing Tool?," Research Center for Price Dynamics Working Paper Series 5, Research Center for Price Dynamics, Institute of Economic Research, Hitotsubashi University.
    • Handle: RePEc:hit:rcpdwp:5
    Note: February, 2012
    as

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    File URL: https://hermes-ir.lib.hit-u.ac.jp/hermes/ir/re/23091/ifd_wp005.pdf
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    References listed on IDEAS

    as
    1. Marc Rysman, 2007. "An Empirical Analysis Of Payment Card Usage," Journal of Industrial Economics, Wiley Blackwell, vol. 55(1), pages 1-36, March.
    2. R. H. Strotz, 1955. "Myopia and Inconsistency in Dynamic Utility Maximization," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 23(3), pages 165-180.
    3. Faruk Gul & Wolfgang Pesendorfer, 2001. "Temptation and Self-Control," Econometrica, Econometric Society, vol. 69(6), pages 1403-1435, November.
    4. Sule Alan & Gyongyi Loranth, 2013. "Subprime Consumer Credit Demand: Evidence from a Lender's Pricing Experiment," The Review of Financial Studies, Society for Financial Studies, vol. 26(9), pages 2353-2374.
    5. David Laibson, 1997. "Golden Eggs and Hyperbolic Discounting," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 112(2), pages 443-478.
    6. Andrews, Donald W K, 1988. "Chi-Square Diagnostic Tests for Econometric Models: Theory," Econometrica, Econometric Society, vol. 56(6), pages 1419-1453, November.
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