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Curating Social Image: Experimental Evidence on the Value of Actions and Selfies

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Abstract

We manipulate the information subjects can share on the web concerning socially sensitive actions (public good contribution) and visibility (selfie) to determine the effect on social image, as captured by the price subjects demand for publication. The overall conclusion from the experiment is that theory about social reputation can predict subjects' social-signaling behavior. People take costly decisions to "filter" information about themselves (in retrospect) before it is published. We also report results of a more exploratory nature and find that taking a selfie has a strong negative impact on cooperation among frequent selfie takers, but not on other subjects.

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  • Holm, Hakan J. & Samahita, Margaret, 2016. "Curating Social Image: Experimental Evidence on the Value of Actions and Selfies," Working Papers 2016:8, Lund University, Department of Economics, revised 14 Nov 2016.
    • Handle: RePEc:hhs:lunewp:2016_008
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    Cited by:

    1. Hermstrüwer, Yoan & Dickert, Stephan, 2017. "Sharing is daring: An experiment on consent, chilling effects and a salient privacy nudge," International Review of Law and Economics, Elsevier, vol. 51(C), pages 38-49.
    2. Viola Ackfeld & Werner Güth, 2019. "Personal Information Disclosure under Competition for Benefits: Is Sharing Caring?," Discussion Paper Series of the Max Planck Institute for Research on Collective Goods 2019_04, Max Planck Institute for Research on Collective Goods.
    3. Ferdinand A. von Siemens, 2020. "I care what you think: social image concerns and the strategic revelation of past pro-social behavior," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 6(1), pages 43-56, June.
    4. McNamee, Paul & Mendolia, Silvia & Yerokhin, Oleg, 2021. "Social media use and emotional and behavioural outcomes in adolescence: Evidence from British longitudinal data," Economics & Human Biology, Elsevier, vol. 41(C).
    5. Ackfeld, Viola & Güth, Werner, 2023. "Personal information disclosure under competition for benefits: Is sharing caring?," Games and Economic Behavior, Elsevier, vol. 140(C), pages 1-32.

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    More about this item

    Keywords

    social image; selfie; cooperation; signaling;
    All these keywords.

    JEL classification:

    • C90 - Mathematical and Quantitative Methods - - Design of Experiments - - - General
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General
    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design

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