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Nudging à la carte – A field experiment on food choice

Author

Listed:
  • Gravert, Christina

    (Department of Economics, School of Business, Economics and Law, Göteborg University)

  • Kurz, Verena

    (Department of Economics, School of Business, Economics and Law, Göteborg University)

Abstract

We test the effect of framing of a menu on the choice of ordering climate friendly dishes in a randomized controlled experiment. Rearranging the menu in favor of vegetarian food has a large and significant effect on the willingness to order a vegetarian dish instead of meat. We show that there exists a considerable marginal group willing to change meat consumption behavior at least in the short term. Our results demonstrate both to policy makers and to actors in the food service sector that small, cheap interventions can significantly decrease carbon emissions from food consumption.

Suggested Citation

  • Gravert, Christina & Kurz, Verena, 2017. "Nudging à la carte – A field experiment on food choice," Working Papers in Economics 690, University of Gothenburg, Department of Economics, revised Mar 2017.
    • Handle: RePEc:hhs:gunwpe:0690
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    File URL: http://hdl.handle.net/2077/51531
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Nudging; Field experiment; default; food choice;
    All these keywords.

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General

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