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Behavioural Nudges for Water Conservation in Unequal Settings Experimental Evidence from Cape Town

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  • Brick, Kerri
  • DeMartino, Samantha
  • Visser, Martine

Abstract

These findings indicate that behavioural messages can promote water saving even when used on top of more conventional DSM tools. In fact, the five-month nudge campaign of early 2016 led to sufficient sustained savings over the subsequent two-year period to delay the city’s final crisis point by almost three weeks – enough time for the first rainfall to arrive.

Suggested Citation

  • Brick, Kerri & DeMartino, Samantha & Visser, Martine, 2019. "Behavioural Nudges for Water Conservation in Unequal Settings Experimental Evidence from Cape Town," EfD Discussion Paper 19-19, Environment for Development, University of Gothenburg.
    • Handle: RePEc:hhs:gunefd:2019_019
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    JEL classification:

    • Q25 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Water

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