IDEAS home Printed from https://ideas.repec.org/a/aii/ijcmss/v09y2018i2p30-41.html
   My bibliography  Save this article

Buying Insurance Online: Are we there yet?

Author

Listed:
  • V. Uma Maheswari

    (Assistant Professor and Head, Department of MBA, Guru Nanak College Chennai, Velachery, Chennai, India.)

  • Uma Chandrasekaran

    (Associate Professor, Department of Management Studies, School of Management, Pondicherry University (A Central University), Pondicherry, India.)

Abstract

The study has been undertaken with the objective of identifying the factors that influences the online channel adoption intent of the customers for the financial products and to zero in on the segment that is interested in the online channel by combining the identified factors with the demographic and behavioural variables of the customers. New variables had been introduced for the study along with using the variables from existing literature. Exploratory factor analysis had been carried out and 9 factors had been identified. Perceived benefits and Perceived usefulness had emerged as the most influential factor followed by system quality and informational quality. Segmentation had been done based on the identified factors.

Suggested Citation

  • V. Uma Maheswari & Uma Chandrasekaran, 2018. "Buying Insurance Online: Are we there yet?," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 9(2), pages 30-41, May.
  • Handle: RePEc:aii:ijcmss:v:09:y:2018:i:2:p:30-41
    DOI: 10.18843/ijcms/v9i2/04
    as

    Download full text from publisher

    File URL: http://scholarshub.net/index.php/ijcms/article/view/44/38
    Download Restriction: no

    File URL: http://scholarshub.net/index.php/ijcms/article/view/44
    Download Restriction: no

    File URL: https://libkey.io/10.18843/ijcms/v9i2/04?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Franklin Allen & James McAndrews & Philip Strahan, 2002. "E-Finance: An Introduction," Journal of Financial Services Research, Springer;Western Finance Association, vol. 22(1), pages 5-27, August.
    2. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
    3. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    4. Porter, Constance Elise & Donthu, Naveen, 2006. "Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics," Journal of Business Research, Elsevier, vol. 59(9), pages 999-1007, September.
    5. Marios Koufaris, 2002. "Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior," Information Systems Research, INFORMS, vol. 13(2), pages 205-223, June.
    6. Setsuya Sato & John Hawkins, 2001. "Electronic finance: an overview of the issues," BIS Papers chapters, in: Bank for International Settlements (ed.), Electronic finance: a new perspective and challenges, volume 7, pages 1-12, Bank for International Settlements.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Francisco Liébana-Cabanillas & Francisco Muñoz-Leiva & J. Sánchez-Fernández, 2018. "A global approach to the analysis of user behavior in mobile payment systems in the new electronic environment," Service Business, Springer;Pan-Pacific Business Association, vol. 12(1), pages 25-64, March.
    2. Sohn, Stefanie, 2017. "A contextual perspective on consumers' perceived usefulness: The case of mobile online shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 22-33.
    3. Riffat Ara Zannat Tama & Md Mahmudul Hoque & Ying Liu & Mohammad Jahangir Alam & Mark Yu, 2023. "An Application of Partial Least Squares Structural Equation Modeling (PLS-SEM) to Examining Farmers’ Behavioral Attitude and Intention towards Conservation Agriculture in Bangladesh," Agriculture, MDPI, vol. 13(2), pages 1-22, February.
    4. Abbes, Intissar & Hallem, Yousra & Taga, Nadia, 2020. "Second-hand shopping and brand loyalty: The role of online collaborative redistribution platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    5. Shafiqul Islam & Mohammad Fakhrul Islam & Noor-E- Zannat, 2023. "Behavioral Intention to Use Online for Shopping in Bangladesh: A Technology Acceptance Model Analysis," SAGE Open, , vol. 13(3), pages 21582440231, September.
    6. Yang, Byunghwa & Kim, Youngchan & Yoo, Changjo, 2013. "The integrated mobile advertising model: The effects of technology- and emotion-based evaluations," Journal of Business Research, Elsevier, vol. 66(9), pages 1345-1352.
    7. Hoon S. Cha & Jong Hyun Wi & Chanhi Park & Taeha Kim, 2021. "Sustainability Calculus in Adopting Smart Speakers—Personalized Services and Privacy Risks," Sustainability, MDPI, vol. 13(2), pages 1-18, January.
    8. Brad Sago, 2015. "A Comparison Of User Perceptions And Frequency Of Use Of Social Media To Use Of Social Media," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(1), pages 15-29.
    9. Liébana-Cabanillas, Francisco & Sánchez-Fernández, Juan & Muñoz-Leiva, Francisco, 2014. "The moderating effect of experience in the adoption of mobile payment tools in Virtual Social Networks: The m-Payment Acceptance Model in Virtual Social Networks (MPAM-VSN)," International Journal of Information Management, Elsevier, vol. 34(2), pages 151-166.
    10. Brenda Mak & Robert C. Nickerson & Henri Isaac, 2009. "A Model Of Attitudes Towards The Acceptance Of Mobile Phone Use In Public Places," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 6(03), pages 305-326.
    11. Twana Tahseen Sulaiman & Anuar Shah Bali Mahomed & Azmawani Abd Rahman & Mazlan Hassan, 2023. "Understanding Antecedents of Learning Management System Usage among University Lecturers Using an Integrated TAM-TOE Model," Sustainability, MDPI, vol. 15(3), pages 1-24, January.
    12. Kim, Nooree & Park, Yuri & Lee, Daeho, 2019. "Differences in consumer intention to use on-demand automobile-related services in accordance with the degree of face-to-face interactions," Technological Forecasting and Social Change, Elsevier, vol. 139(C), pages 277-286.
    13. Cao, Xinyu & Mokhtarian, Patricia L., 2005. "The Intended and Actual Adoption of Online Purchasing: A Brief Review of Recent Literature," University of California Transportation Center, Working Papers qt5z75n416, University of California Transportation Center.
    14. Escobar-Rodríguez, Tomás & Bartual-Sopena, Lourdes, 2015. "Impact of cultural factors on attitude toward using ERP systems in public hospitals," Revista de Contabilidad - Spanish Accounting Review, Elsevier, vol. 18(2), pages 127-137.
    15. Arif Hasan & S. K. Gupta, 2020. "Exploring Tourists’ Behavioural Intentions Towards Use of Select Mobile Wallets for Digital Payments," Paradigm, , vol. 24(2), pages 177-194, December.
    16. Wen-Lung Shiau & Yogesh K. Dwivedi, 2013. "Citation and co-citation analysis to identify core and emerging knowledge in electronic commerce research," Scientometrics, Springer;Akadémiai Kiadó, vol. 94(3), pages 1317-1337, March.
    17. Barnes, Stuart J. & Vidgen, Richard T., 2014. "Technology socialness and Web site satisfaction," Technological Forecasting and Social Change, Elsevier, vol. 89(C), pages 12-25.
    18. Kathrin Dudenhöffer, 2013. "Why electric vehicles failed," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 24(2), pages 95-124, July.
    19. Julian M. Müller, 2019. "Comparing Technology Acceptance for Autonomous Vehicles, Battery Electric Vehicles, and Car Sharing—A Study across Europe, China, and North America," Sustainability, MDPI, vol. 11(16), pages 1-17, August.
    20. Naresh K. Malhotra & Sung S. Kim & Ashutosh Patil, 2006. "Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research," Management Science, INFORMS, vol. 52(12), pages 1865-1883, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aii:ijcmss:v:09:y:2018:i:2:p:30-41. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mr. Asif Anjum (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.