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Protocol and statistical analysis plan - impact of environmental labelling on food choices: a randomized controlled trial in a virtual reality supermarket

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  • Lucile Marty

    (CSGA - Centre des Sciences du Goût et de l'Alimentation [Dijon] - UB - Université de Bourgogne - AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

  • Laura Arrazat

    (CSGA - Centre des Sciences du Goût et de l'Alimentation [Dijon] - UB - Université de Bourgogne - AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

  • Gaëlle Arvisenet

    (CSGA - Centre des Sciences du Goût et de l'Alimentation [Dijon] - UB - Université de Bourgogne - AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

  • Sophie Nicklaus

    (CSGA - Centre des Sciences du Goût et de l'Alimentation [Dijon] - UB - Université de Bourgogne - AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

  • Stephanie Chambaron

    (CSGA - Centre des Sciences du Goût et de l'Alimentation [Dijon] - UB - Université de Bourgogne - AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

Abstract

A 2-arm randomised control trial (with and without labels) will be conducted to test the effects of an environmental label on food choices in a virtual supermarket. A sample of 130 participants will take part in two shopping tasks: 1/ selection of 3 products to prepare a home-made dish, and 2/ selection of a ready-to-eat dish. These two tasks will be repeated for two scenarios: 1/ participants will be asked to select the foods for usual meals, and 2/ participants will be asked to select the foods for environmentally-friendly meals. This experimental design will allow to compare food choices in the presence vs. the absence of an environmental label and to investigate whether the label is informative and likely to help individuals to choose more environmental-friendly food options when explicitly asked to do so.

Suggested Citation

  • Lucile Marty & Laura Arrazat & Gaëlle Arvisenet & Sophie Nicklaus & Stephanie Chambaron, 2021. "Protocol and statistical analysis plan - impact of environmental labelling on food choices: a randomized controlled trial in a virtual reality supermarket," Working Papers hal-03270668, HAL.
    • Handle: RePEc:hal:wpaper:hal-03270668
    DOI: 10.17605/OSF.IO/DU58K
    Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-03270668v1
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    References listed on IDEAS

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    1. Isabel Carrero & Carmen Valor & Estela Díaz & Victoria Labajo, 2021. "Designed to Be Noticed: A Reconceptualization of Carbon Food Labels as Warning Labels," Sustainability, MDPI, vol. 13(3), pages 1-14, February.
    2. Laurent Muller & Anne Lacroix & Bernard Ruffieux, 2019. "Environmental Labelling and Consumption Changes: A Food Choice Experiment," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 73(3), pages 871-897, July.
    3. Fredrik Hedenus & Stefan Wirsenius & Daniel Johansson, 2014. "The importance of reduced meat and dairy consumption for meeting stringent climate change targets," Climatic Change, Springer, vol. 124(1), pages 79-91, May.
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    Keywords

    labelling; food choice;

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