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L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’olive d’Algérie

Author

Listed:
  • Nedjma Bernoussi

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, EHEC Alger - École des Hautes Études Commerciales [École HEC Alger] = The School of Higher Commercial Studies [EHEC Algiers], Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

  • Lucie Sirieix

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

Abstract

This research questions the relationship between perceived value and perceived authenticity, two key perceptual variables of consumer decision-making. An exploratory study applied to the case of olive oil from Algeria was conducted. Thirty individual interviews conducted with experts from the Algerian olive oil sector and consumers have identified: 1) the factors that contribute to building the perceived value of a food product as well as those that contribute to its perceived authenticity; 2) the role of perceived authenticity in the formation of perceived value; 3) and the consequences of this relationship in terms of purchasing and post-purchase behavior. In conclusion, a theoretical model presenting these concepts and their links is proposed to be tested.

Suggested Citation

  • Nedjma Bernoussi & Lucie Sirieix, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Working Papers hal-02493533, HAL.
    • Handle: RePEc:hal:wpaper:hal-02493533
    Note: View the original document on HAL open archive server: https://hal.science/hal-02493533
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    References listed on IDEAS

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    1. Maud Derbaix & Christian Derbaix, 2010. "Les tournées du souvenir: des générations en quête d'authenticité?," Post-Print hal-02055267, HAL.
    2. Philippe Aurier & Lucie Sirieix, 2016. "Marketing de l'agroalimentaire : environnement, stratégies et plans d'action," Post-Print hal-01506525, HAL.
    3. Rémi Mencarelli & Arnaud Rivière, 2014. "La participation du client dans un contexte de self-service technologies . Une approche par la valeur perçue," Revue française de gestion, Lavoisier, vol. 0(4), pages 13-30.
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    5. Lucie Sirieix, 1999. "La consommation alimentaire : Problématiques, approches et voies de recherche," Post-Print hal-02018491, HAL.
    6. Lucie Sirieix & Pierre-Louis Dubois, 1999. "Vers un modèle qualité-satisfaction intégrant la confiance?," Post-Print hal-02018476, HAL.
    7. Rémi Mencarelli & Arnaud Riviere, 2015. "Perceived value in B2B and B2C: A comparative approach and cross-fertilization," Post-Print halshs-01157807, HAL.
    8. Imami, Drini & Zhllima, Edvin & Canavari, Maurizio & Merkaj, Elvina, 2013. "Segmenting Albanian consumers according to olive oil quality perception and purchasing habits," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 14(1), pages 1-16.
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    More about this item

    Keywords

    authenticité perçue; huile d'olive; authenticité de produit; indicateur de qualité; algérie; valeur percue; label;
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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