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The Effectiveness of non-focal exposure to web banner ads

Author

Listed:
  • Marc Vanhuele

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Didier Courbet

    (I3M - Laboratoire Information, Milieux, Médias, Médiations - EA 3820 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UTLN - Université de Toulon)

  • Sylvain Denis

    (I3M - Laboratoire Information, Milieux, Médias, Médiations - EA 3820 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UTLN - Université de Toulon)

  • Frédéric Lavigne

    (I3M - Laboratoire Information, Milieux, Médias, Médiations - EA 3820 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UTLN - Université de Toulon)

  • Amélie Borde

    (I3M - Laboratoire Information, Milieux, Médias, Médiations - EA 3820 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UTLN - Université de Toulon)

Abstract

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Suggested Citation

  • Marc Vanhuele & Didier Courbet & Sylvain Denis & Frédéric Lavigne & Amélie Borde, 2005. "The Effectiveness of non-focal exposure to web banner ads," Post-Print sic_00078369, HAL.
    • Handle: RePEc:hal:journl:sic_00078369
    Note: View the original document on HAL open archive server: https://archivesic.ccsd.cnrs.fr/sic_00078369
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    File URL: https://archivesic.ccsd.cnrs.fr/sic_00078369/document
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    References listed on IDEAS

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    1. Shapiro, Stewart & MacInnis, Deborah J & Heckler, Susan E, 1997. "The Effects of Incidental Ad Exposure on the Formation of Consideration Sets," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(1), pages 94-104, June.
    2. Shapiro, Stewart, 1999. "When an Ad's Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad Exposure," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(1), pages 16-36, June.
    3. Janiszewski, Chris, 1988. "Preconscious Processing Effects: The Independence of Attitude Formation and Conscious Thought," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 199-209, September.
    4. Janiszewski, Chris, 1993. "Preattentive Mere Exposure Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 376-392, December.
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