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What’s in a Name? An Experimental Examination of Investment Behavior

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  • Lucy Ackert
  • Bryan Church
  • James Tompkins
  • Ping Zhang

Abstract

A fundamental unresolved issue is whether information asymmetries underlie investors’ predisposition to invest close to home (i.e., domestically or locally). We conduct experiments in the United States and Canada to investigate agents’ portfolio allocation decisions, controlling for the availability of information. Providing participants with information about a firm’s home base, without disclosing its specific identity, is not sufficient to change investment behavior. Rather, participants need to know a firm’s name and home base. Additional evidence indicates that participants have a greater perceived familiarity with local and domestic securities and, in turn, invest more in such securities. Copyright Springer 2005

Suggested Citation

  • Lucy Ackert & Bryan Church & James Tompkins & Ping Zhang, 2005. "What’s in a Name? An Experimental Examination of Investment Behavior," Review of Finance, Springer, vol. 9(2), pages 281-304, June.
    • Handle: RePEc:kap:eurfin:v:9:y:2005:i:2:p:281-304
    DOI: 10.1007/s10679-005-7594-2
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    1. Huang, Yuqin & Qiu, Huiyan & Wu, Zhiguo, 2016. "Local bias in investor attention: Evidence from China's Internet stock message boards," Journal of Empirical Finance, Elsevier, vol. 38(PA), pages 338-354.
    2. Koen Schoors & Maria Semenova & Andrey Zubanov, 2016. "Depositor Discipline in Russian Regions: Flight to Familiarity or Trust in Local Authorities?," HSE Working papers WP BRP 58/FE/2016, National Research University Higher School of Economics.
    3. John Ammer & Sara B. Holland & David C. Smith & Francis E. Warnock, 2006. "Look at Me Now: What Attracts U.S. Shareholders?," NBER Working Papers 12500, National Bureau of Economic Research, Inc.
    4. Gao, Xin & An, Zhe & Li, Donghui & Xu, Weidong, 2024. "Does media affect the rival response to acquisition targets?," Journal of Empirical Finance, Elsevier, vol. 76(C).
    5. H. Henry Cao & Bing Han & David Hirshleifer & Harold H. Zhang, 2011. "Fear of the Unknown: Familiarity and Economic Decisions," Review of Finance, European Finance Association, vol. 15(1), pages 173-206.
    6. Mustafa Disli & Koen Schoors, 2019. "The Dynamic Effects Of Bank Rebranding And Familiarity Bias," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 19/955, Ghent University, Faculty of Economics and Business Administration.
    7. Roque, Vanda & Cortez, Maria Céu, 2014. "The determinants of international equity investment: Do they differ between institutional and noninstitutional investors?," Journal of Banking & Finance, Elsevier, vol. 49(C), pages 469-482.
    8. Herrmann, Leonie & Stolper, Oscar A., 2017. "Investor familiarity and corporate debt financing conditions," Finance Research Letters, Elsevier, vol. 23(C), pages 263-268.
    9. Roux, Catherine & Santos-Pinto, Luís & Thöni, Christian, 2016. "Home bias in multimarket Cournot games," European Economic Review, Elsevier, vol. 89(C), pages 361-371.
    10. Maximilian Lude & Reinhard Prügl, 2019. "Risky Decisions and the Family Firm Bias: An Experimental Study Based on Prospect Theory," Entrepreneurship Theory and Practice, , vol. 43(2), pages 386-408, March.
    11. Sirr, Gordon & Power, Bernadette & Ryan, Geraldine & Eakins, John & O’Connor, Ellen & le Maitre, Julia, 2023. "An analysis of the factors affecting Irish citizens’ willingness to invest in wind energy projects," Energy Policy, Elsevier, vol. 173(C).
    12. Schoors, Koen & Semenova, Maria & Zubanov, Andrey, 2019. "Depositor discipline during crisis: Flight to familiarity or trust in local authorities?," Journal of Financial Stability, Elsevier, vol. 43(C), pages 25-39.
    13. Dennis Dlugosch & Kristian Horn & Mei Wang, 2014. "Behavioral determinants of home bias - theory and experiment," Working Papers 2014-11, Faculty of Economics and Statistics, Universität Innsbruck.
    14. Baltzer, Markus & Stolper, Oscar & Walter, Andreas, 2011. "Home-field advantage or a matter of ambiguity aversion? Local bias among German individual investors," Discussion Paper Series 1: Economic Studies 2011,23, Deutsche Bundesbank.
    15. repec:zbw:bofitp:2017_001 is not listed on IDEAS
    16. Arpita Agnihotri & Saurabh Bhattacharya, 2017. "Corporate Name Change and the Market Valuation of Firms: Evidence from an Emerging Market," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 24(1), pages 73-90, January.
    17. John Ammer & Sara B. Holland & David C. Smith & Francis E. Warnock, 2004. "Look at me now: the role of cross-listing in attracting U.S. investors," International Finance Discussion Papers 815, Board of Governors of the Federal Reserve System (U.S.).
    18. Bruno Solnik & Luo Zuo, 2012. "A Global Equilibrium Asset Pricing Model with Home Preference," Management Science, INFORMS, vol. 58(2), pages 273-292, February.

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