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Tell me what you read, I'll tell you what you are". Relationship between environmental scanning and strategic orientation

Author

Listed:
  • F. de Almeida
  • M. Pimentel
  • Cécile Chanut-Guieu

    (LEST - Laboratoire d'Economie et de Sociologie du Travail - AMU - Aix Marseille Université - CNRS - Centre National de la Recherche Scientifique)

  • Gilles Guieu

Abstract

This research aimed to investigate the relationship between how an organization monitors its external environment and defines its strategic orientation. These two constructs are assessed through the perception of professionals related to monitoring activities in their organizations. The approach chosen is quantitative, using the survey as research method. Data are analyzed by using descriptive statistics, non-parametric and multivariate analysis. The results indicate a relationship between external monitoring and strategic orientation: the formal search for information stood out more in analytical and prospector organizations and informal search, in reactive and defensive ones.

Suggested Citation

  • F. de Almeida & M. Pimentel & Cécile Chanut-Guieu & Gilles Guieu, 2020. "Tell me what you read, I'll tell you what you are". Relationship between environmental scanning and strategic orientation," Post-Print halshs-03504476, HAL.
    • Handle: RePEc:hal:journl:halshs-03504476
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-03504476
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    References listed on IDEAS

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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Competitive Intelligence; Organizational Strategy; Organizational Environment; Monitoring; Strategic orientation;
    All these keywords.

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