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Generic strategies: An empirical investigation of typology validity and strategy content

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  • Theodore T. Herbert
  • Helen Deresky

Abstract

Field research was conducted in 34 Canadian companies/business units to determine the validity of a generic typology of strategies and the content of each type. Two questionnaires, secondary data, and interviews were used to identify strategic types and explore their strategic characteristics. A typology of generic strategies was proposed and tested, and comprehensive descriptions of their characteristics were developed. The findings provide support for a methodology for measuring and identifying strategy, a basis for research on contingency theories of strategic management, and a practical tool for managers to identify and communicate strategic choices and the implementation issues involved.

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  • Theodore T. Herbert & Helen Deresky, 1987. "Generic strategies: An empirical investigation of typology validity and strategy content," Strategic Management Journal, Wiley Blackwell, vol. 8(2), pages 135-147, March.
    • Handle: RePEc:bla:stratm:v:8:y:1987:i:2:p:135-147
    DOI: 10.1002/smj.4250080205
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    Cited by:

    1. Xhavit Islami & Naim Mustafa & Marija Topuzovska Latkovikj, 2020. "Linking Porter’s generic strategies to firm performance," Future Business Journal, Springer, vol. 6(1), pages 1-15, December.
    2. Heijltjes, M.G. & van Witteloostuijn, A., 1996. "Configurations of market environments, competitive strategies, manufacturing technologies and human resource management policies : a two-industry and two-country analysis of fit," Research Memorandum 005, Maastricht University, Netherlands Institute of Business Organization and Strategy Research (NIBOR).
    3. F. de Almeida & M. Pimentel & Cécile Chanut-Guieu & Gilles Guieu, 2020. "Tell me what you read, I'll tell you what you are". Relationship between environmental scanning and strategic orientation," Post-Print halshs-03504476, HAL.
    4. Christopher A. Boone & Benjamin T. Hazen & Joseph B. Skipper & Robert E. Overstreet, 2018. "A framework for investigating optimization of service parts performance with big data," Annals of Operations Research, Springer, vol. 270(1), pages 65-74, November.
    5. Eon-Seong Lee & Dong-Wook Song, 2010. "Knowledge management for maritime logistics value: discussing conceptual issues," Maritime Policy & Management, Taylor & Francis Journals, vol. 37(6), pages 563-583, November.
    6. Karl-Heinz Leitner & Stefan Güldenberg, 2010. "Generic strategies and firm performance in SMEs: a longitudinal study of Austrian SMEs," Small Business Economics, Springer, vol. 35(2), pages 169-189, September.
    7. William Brown, 2017. "Classification of Program Activities: How Nonprofits Create Social Value," Administrative Sciences, MDPI, vol. 7(2), pages 1-7, May.
    8. Van V. Miller & John Quinn, 1998. "The harvest strategy: how to implement a disaster for the environment and the stockholders," Business Strategy and the Environment, Wiley Blackwell, vol. 7(2), pages 71-89, May.

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