IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-03406793.html
   My bibliography  Save this paper

Le digital, un objet-frontière : un accompagnement difficile ?

Author

Listed:
  • Clotilde Coron

    (LAB IAE Paris - Sorbonne - IAE Paris - Sorbonne Business School)

Abstract

La transformation digitale constitue un enjeu important pour les entreprises. La notion de digital recouvre différentes dimensions, notamment celle des outils et de leur appropriation, et celle de la culture et des modes de fonctionnement. Le concept d'objet-frontière nous a semblé opérant pour qualifier cette ambiguïté. Nous nous intéressons à un dispositif d'accompagnement de la transformation digitale déployé au sein d'une grande entreprise, et nous nous demandons en quoi la nature d'objet-frontière du digital rend l'accompagnement de la transformation digitale difficile. Grâce à une observation participante permise par une immersion longue en entreprise, complétée par 14 entretiens semi-directifs, nous montrons que la nature d'objet-frontière du digital limite la possibilité de définir un dispositif précis pour accompagner cette transformation. Le dispositif d'accompagnement se caractérise alors par sa flexibilité, qui cependant n'empêche pas les conflits sur sa mise en œuvre concrète.

Suggested Citation

  • Clotilde Coron, 2021. "Le digital, un objet-frontière : un accompagnement difficile ?," Post-Print halshs-03406793, HAL.
  • Handle: RePEc:hal:journl:halshs-03406793
    DOI: 10.3917/grh.043.0013
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-03406793
    as

    Download full text from publisher

    File URL: https://shs.hal.science/halshs-03406793/document
    Download Restriction: no

    File URL: https://libkey.io/10.3917/grh.043.0013?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. David Autissier & Jean-Michel Moutot & Kevin Johnson, 2014. "La conduite du changement pour et avec les technologies digitale," Post-Print hal-01135754, HAL.
    2. Sébastien Rocher, 2008. "De l'implantation à l'appropriation d'un outil de gestion comptable dans le secteur public local : une approche interactionniste," Comptabilité - Contrôle - Audit, Association francophone de comptabilité, vol. 14(1), pages 49-67.
    3. Géraldine Galindo & Emmanuelle Garbe & Jérémy Vignal, 2019. "Des idéaux à la réalité de l’accompagnement de la GRH dans la digitalisation : le cas d’une entreprise industrielle," Post-Print hal-02439068, HAL.
    4. Sébastien Rocher, 2008. "De l'implantation à l'appropriation d'un outil de gestion comptable dans le secteur public local : une approche interactionniste," ACCRA, Association francophone de comptabilité, vol. 14(1), pages 49-67.
    5. Géraldine Galindo & Emmanuelle Garbe & Jérémy Vignal, 2019. "Des idéaux à la réalité de l’accompagnement de la GRH dans la digitalisation : le cas d’une entreprise industrielle," Post-Print hal-03199428, HAL.
    6. A. Dietrich & X. Weppe, 2010. "Les frontières entre théorie et pratique dans les dispositifs d'enseignement en apprentissage," Post-Print hal-00802696, HAL.
    7. Schouten, John W & McAlexander, James H, 1995. "Subcultures of Consumptions: An Ethnography of the New Bikers," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(1), pages 43-61, June.
    8. repec:dau:papers:123456789/7645 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Laurent Mériade, 2017. "L'instrumentation des tensions de gouvernance publique (TGP) : L'exemple des simplifications des indicateurs de performance dans le système universitaire français," Post-Print hal-01653242, HAL.
    2. Mikko Kurenlahti & Arto O. Salonen, 2018. "Rethinking Consumerism from the Perspective of Religion," Sustainability, MDPI, vol. 10(7), pages 1-18, July.
    3. Hawkins, Matthew A., 2020. "The moderating effect of need for belonging and communal-brand connection on counterfeit purchasing," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    4. Matthew Hawkins, 2020. "The moderating effect of need for belonging and communal-brand connection on counterfeit purchasing," Post-Print hal-02943037, HAL.
    5. Hall, Daniel & Pitt, Leyland & Wallstrom, Asa, 2015. "The secrets of secret societies: The case of wine," Business Horizons, Elsevier, vol. 58(6), pages 651-658.
    6. Sumantra Sarkar & Anthony Vance & Balasubramaniam Ramesh & Menelaos Demestihas & Daniel Thomas Wu, 2020. "The Influence of Professional Subculture on Information Security Policy Violations: A Field Study in a Healthcare Context," Information Systems Research, INFORMS, vol. 31(4), pages 1240-1259, December.
    7. He, Yi & Chen, Qimei & Lee, Ruby P. & Wang, Yonggui & Pohlmann, Attila, 2017. "Consumers' Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment," Journal of Interactive Marketing, Elsevier, vol. 38(C), pages 1-11.
    8. Konu, Henna, 2015. "Developing a forest-based wellbeing tourism product together with customers – An ethnographic approach," Tourism Management, Elsevier, vol. 49(C), pages 1-16.
    9. Arindam Das & Himadri Roy Chaudhuri & Paromita Goswami, 2023. "The catharsis of male consumption: Reimagining masculinity in India," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 4-35, January.
    10. Hope Jensen Schau & Melissa Archpru Akaka, 2021. "From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 9-22, June.
    11. Ching-Wei Ho & Yu-Bing Wang, 2020. "Does Social Media Marketing and Brand Community Play the Role in Building a Sustainable Digital Business Strategy?," Sustainability, MDPI, vol. 12(16), pages 1-17, August.
    12. Matthew A. Hawkins, 2017. "Brand network communities: Leveraging brand relationships within the supply-chain," Journal of Brand Management, Palgrave Macmillan, vol. 24(6), pages 516-521, November.
    13. Beau, Pauline & Jerman, Lambert, 2022. "Bonding forged in “auditing hell”: The emotional qualities of Big Four auditors," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 83(C).
    14. Bruckberger, Gianna & Fuchs, Christoph & Schreier, Martin & Osselaer, Stijn M.J. Van, 2023. "Retailing Groundedness: How to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness," Journal of Retailing, Elsevier, vol. 99(4), pages 594-604.
    15. Kim, Juran & Lee, Ki Hoon, 2019. "Influence of integration on interactivity in social media luxury brand communities," Journal of Business Research, Elsevier, vol. 99(C), pages 422-429.
    16. Miyake, Esperanza, 2016. "Politicizing motorcycles: Racialized capital of technology, techno-Orientalism and Japanese temporality," SocArXiv 9mprd, Center for Open Science.
    17. Jeremy J. Sierra & Harry A. Taute, 2019. "Brand tribalism in technology and sport: determinants and outcomes," Journal of Brand Management, Palgrave Macmillan, vol. 26(2), pages 209-225, March.
    18. Michaela Merk & Géraldine Michel, 2019. "The dark side of salesperson brand identification in the luxury sector: When brand orientation generates management issues and negative customer perception," Post-Print hal-02045833, HAL.
    19. Jahn, Steffen & Cornwell, T. Bettina & Drengner, Jan & Gaus, Hansjoerg, 2018. "Temporary communitas and willingness to return to events," Journal of Business Research, Elsevier, vol. 92(C), pages 329-338.
    20. Stokburger-Sauer, Nicola & Ratneshwar, S. & Sen, Sankar, 2012. "Drivers of consumer–brand identification," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 406-418.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-03406793. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.