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Typicality impact on brand imitations evaluation and categorization

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  • André Le Roux

    (IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers, UP - Université de Poitiers = University of Poitiers)

  • Marinette Thébault

    (IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers, UP - Université de Poitiers = University of Poitiers)

  • François Bobrie

    (Axe 2 (2011-2016) : « Marchés, Cultures de consommation, Autonomie et Migrations » (MSHS Poitiers) - MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique, IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers, UP - Université de Poitiers = University of Poitiers)

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  • André Le Roux & Marinette Thébault & François Bobrie, 2015. "Typicality impact on brand imitations evaluation and categorization," Post-Print halshs-02530211, HAL.
    • Handle: RePEc:hal:journl:halshs-02530211
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02530211
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    References listed on IDEAS

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    1. van Horen, Femke & Pieters, Rik, 2012. "Consumer evaluation of copycat brands: The effect of imitation type," International Journal of Research in Marketing, Elsevier, vol. 29(3), pages 246-255.
    2. Loken, Barbara & Ward, James C, 1990. "Alternative Approaches to Understanding the Determinants of Typicality," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 111-126, September.
    3. S. Changeur & Jean-Louis Chandon, 1995. "Le territoire-produit : étude des frontières cognitives de la marque," Post-Print hal-02016762, HAL.
    4. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1982. "The Concept of External Validity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 240-244, December.
    5. Fiona Scott Morton & Florian Zettelmeyer, 2004. "The Strategic Positioning of Store Brands in Retailer--Manufacturer Negotiations," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 24(2), pages 161-194, March.
    6. Cohen, Joel B & Basu, Kunal, 1987. "Alternative Models of Categorization: Toward a Contingent Processing Framework," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 455-472, March.
    7. Catherine Viot & André Le Roux & Florence Kremer, 2014. "Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase," Post-Print halshs-02530136, HAL.
    8. Catherine Viot & André Le Roux & Florence Kremer, 2014. "Attitude towards the purchase of counterfeits: antecedents and effect on intention to purchase [Attitude envers l'achat de contrefaçons : déterminants et effet sur l'intention d'achat]," Post-Print hal-01803846, HAL.
    9. Richard Ladwein, 1995. "Catégories cognitives et jugement de typicalité en comportement du consommateur," Post-Print hal-02016766, HAL.
    10. Richard Ladwein, 1994. "Le jugement de typicalité dans l'évaluation de l'extension de marque," Post-Print hal-02016321, HAL.
    11. Catherine Viot & André Le Roux & Florence Kremer, 2014. "Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase," Post-Print hal-01803871, HAL.
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