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Entrepreneuriat international et réseaux sociaux pour les PME innovantes : quelles perceptions pour quelles stratégies ?

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  • Djamila El Idrissi

    (GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon - UTLN - Université de Toulon)

  • Valérie Hauch

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur)

Abstract

L'objectif de cet article est de mieux comprendre comment les entrepreneurs construisent et développent leurs réseaux sociaux dans le cadre de l'internationalisation de leur société. Pour ce faire, nous avons réalisé une recherche auprès de cinq PME innovantes. Les résultats présentés soulignent le manque de précision de la perception qu'ont ces entrepreneurs de leurs réseaux sociaux, même s'ils mettent en œuvre des manœuvres spécifiques pour assurer, d'une part, le repérage des acteurs clés de leur environnement international, et, d'autre part, pour améliorer leur visibilité dans ces milieux d'affaires.

Suggested Citation

  • Djamila El Idrissi & Valérie Hauch, 2012. "Entrepreneuriat international et réseaux sociaux pour les PME innovantes : quelles perceptions pour quelles stratégies ?," Post-Print halshs-00861575, HAL.
    • Handle: RePEc:hal:journl:halshs-00861575
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00861575
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