IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-00849802.html
   My bibliography  Save this paper

Créativité et capacité d'imagerie mentale : Validation d'une relation

Author

Listed:
  • Cyrielle Vellera

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • Marie-Laure Gavard-Perret

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

Abstract

Integration of creative individuals in innovation processes is crucial, nevertheless their identification is particularly challenging. From a psychological standpoint, the importance of mental imagery in the creative process has been highlighted. This paper examines the relationship between mental imagery ability and creative ability, and identifies two categories of individuals: those who are recognized as creative (artists and inventors) and those without particular creative skills (" ordinary " individuals). The former are stronger image makers than the later. This research confirms these differences in mental imagery abilities, and mental imagery ability can be employed as an element for identifying creative individuals. Key words : Mental imagery, Creativity, Creative individuals, Mental imagery ability

Suggested Citation

  • Cyrielle Vellera & Marie-Laure Gavard-Perret, 2012. "Créativité et capacité d'imagerie mentale : Validation d'une relation," Post-Print halshs-00849802, HAL.
    • Handle: RePEc:hal:journl:halshs-00849802
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00849802v1
    as

    Download full text from publisher

    File URL: https://shs.hal.science/halshs-00849802v1/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Childers, Terry L & Houston, Michael J & Heckler, Susan E, 1985. "Measurement of Individual Differences in Visual versus Verbal Information Processing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(2), pages 125-134, September.
    2. MacInnis, Deborah J & Price, Linda L, 1987. "The Role of Imagery in Information Processing: Review and Extensions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 473-491, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zheng, Chundong & Qian, Fangyuan & Song, Jiehang & Wang, Han, 2024. "Make the photo in good shape: The matching effect of photo shapes and donation appeals on donation intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    2. Ostinelli, Massimiliano & Böckenholt, Ulf, 2017. "Overcoming lower imagery ability through process priming," International Journal of Research in Marketing, Elsevier, vol. 34(4), pages 799-812.
    3. Cyrielle Vellera & Marie-Laure Gavard-Perret, 2012. "Is mental imagery ability an element for identifying creative consumers," Post-Print halshs-00851322, HAL.
    4. Pennington, Robin & Tuttle, Brad, 2009. "Managing impressions using distorted graphs of income and earnings per share: The role of memory," International Journal of Accounting Information Systems, Elsevier, vol. 10(1), pages 25-45.
    5. Diana Gavilan & Maria Avello, 2020. "Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery," SAGE Open, , vol. 10(4), pages 21582440209, November.
    6. Cédrick Gautier, 2017. "L'imagerie mentale et les effets des visuels présents sur les sites web hôteliers," Post-Print hal-03373340, HAL.
    7. Aydınoğlu, Nilüfer Z. & Krishna, Aradhna, 2019. "The power of consumption-imagery in communicating retail-store deals," Journal of Retailing, Elsevier, vol. 95(4), pages 116-127.
    8. Aparna Sundar & James J. Kellaris, 2017. "How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness," Journal of Business Ethics, Springer, vol. 146(3), pages 685-701, December.
    9. Wedel, M. & Bijmolt, T.H.A., 1998. "Mixed Tree and Spatial Representation of Dissimilarity Judgments," Discussion Paper 1998-109, Tilburg University, Center for Economic Research.
    10. Tuan Pham, Michel & Meyvis, Tom & Zhou, Rongrong, 2001. "Beyond the Obvious: Chronic Vividness of Imagery and the Use of Information in Decision Making," Organizational Behavior and Human Decision Processes, Elsevier, vol. 84(2), pages 226-253, March.
    11. Bennett, Roger, 2007. "Advertising message strategies for encouraging young White working class males to consider entering British universities," Journal of Business Research, Elsevier, vol. 60(9), pages 932-941, September.
    12. Ishikawa, Yoshiko & Okada, Erica Mina, 2021. "Hedonic Alternatives in a Simple Choice Context," Hitotsubashi Journal of commerce and management, Hitotsubashi University, vol. 54(1), pages 1-14, January.
    13. Mutlu Yuksel Avcilar & Akin Alkevli, 2017. "The Antecedents of Mobile Repurchasing Intentions: An Empirical Investigation among Turkish Mobile Shoppers," International Journal of Business and Management, Canadian Center of Science and Education, vol. 12(3), pages 105-105, February.
    14. Nagpal, Anish & Lei, Jing & Khare, Adwait, 2015. "To Choose or to Reject: The Effect of Decision Frame on Food Customization Decisions," Journal of Retailing, Elsevier, vol. 91(3), pages 422-435.
    15. Cardoso, Lucília & Dias, Francisco & de Araújo, Arthur Filipe & Andrés Marques, Maria Isabel, 2019. "A destination imagery processing model: Structural differences between dream and favourite destinations," Annals of Tourism Research, Elsevier, vol. 74(C), pages 81-94.
    16. Stylos, Nikolaos & Bellou, Victoria & Andronikidis, Andreas & Vassiliadis, Chris A., 2017. "Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists," Tourism Management, Elsevier, vol. 60(C), pages 15-29.
    17. VANHUELE, Marc & LAURENT, Gilles & DREZE, Xavier, 2005. "Consumers' immediate memory for prices," HEC Research Papers Series 813, HEC Paris.
    18. Orth, Ulrich R. & Malkewitz, Keven, 2012. "The Accuracy of Design-based Judgments: A Constructivist Approach," Journal of Retailing, Elsevier, vol. 88(3), pages 421-436.
    19. He, Jiaxiu & Li, Bingqing & Wang, Xin (Shane), 2023. "Image features and demand in the sharing economy: A study of Airbnb," International Journal of Research in Marketing, Elsevier, vol. 40(4), pages 760-780.
    20. Frédéric Basso & Philippe Robert-Demontrond & Maryvonne Hayek & Jean-Luc Anton & Bruno Nazarian & Muriel Roth & Olivier Oullier, 2014. "Why People Drink Shampoo? Food Imitating Products Are Fooling Brains and Endangering Consumers for Marketing Purposes," Post-Print halshs-01183005, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-00849802. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.