Overcoming lower imagery ability through process priming
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DOI: 10.1016/j.ijresmar.2017.08.004
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Cited by:
- Diana Gavilan & Maria Avello, 2020. "Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery," SAGE Open, , vol. 10(4), pages 21582440209, November.
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Keywords
Mental imagery; Imagery appeals; Imagery ability; Process priming;All these keywords.
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