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Advertising message strategies for encouraging young White working class males to consider entering British universities

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  • Bennett, Roger

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  • Bennett, Roger, 2007. "Advertising message strategies for encouraging young White working class males to consider entering British universities," Journal of Business Research, Elsevier, vol. 60(9), pages 932-941, September.
    • Handle: RePEc:eee:jbrese:v:60:y:2007:i:9:p:932-941
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    References listed on IDEAS

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    1. Capon, Noel & Burke, Marian, 1980. "Individual, Product Class, and Task-Related Factors in Consumer Information Processing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(3), pages 314-326, December.
    2. Childers, Terry L & Houston, Michael J & Heckler, Susan E, 1985. "Measurement of Individual Differences in Visual versus Verbal Information Processing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(2), pages 125-134, September.
    3. Mike Brewer & Paul Gregg, 2001. "Eradicating child poverty in Britain: welfare reform and children since 1997," IFS Working Papers W01/08, Institute for Fiscal Studies.
    4. Keller, Punam Anand & Block, Lauren G, 1997. "Vividness Effects: A Resource-Matching Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(3), pages 295-304, December.
    5. Edell, Julie E & Staelin, Richard, 1983. "The Information Processing of Pictures in Print Advertisements," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(1), pages 45-61, June.
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    Cited by:

    1. Roger Bennett & Rehnuma Ali-Choudhury, 2009. "Prospective Students' Perceptions of University Brands: An Empirical Study," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 19(1), pages 85-107, May.
    2. Nguyen, Bang & Yu, Xiaoyu & Melewar, T.C. & Hemsley-Brown, Jane, 2016. "Brand ambidexterity and commitment in higher education: An exploratory study," Journal of Business Research, Elsevier, vol. 69(8), pages 3105-3112.
    3. Thakor, Mrugank V. & Goneau-Lessard, Karine, 2009. "Development of a scale to measure skepticism of social advertising among adolescents," Journal of Business Research, Elsevier, vol. 62(12), pages 1342-1349, December.

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