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L'imagerie mentale et les effets des visuels présents sur les sites web hôteliers

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  • Cédrick Gautier

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

Abstract

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Suggested Citation

  • Cédrick Gautier, 2017. "L'imagerie mentale et les effets des visuels présents sur les sites web hôteliers," Post-Print hal-03373340, HAL.
    • Handle: RePEc:hal:journl:hal-03373340
    Note: View the original document on HAL open archive server: https://univ-angers.hal.science/hal-03373340
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    References listed on IDEAS

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    1. Kisielius, Jolita & Sternthal, Brian, 1986. "Examining the Vividness Controversy: An Availability-Valence Interpretation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(4), pages 418-431, March.
    2. Yuwei Jiang & Gerald J. Gorn & Maria Galli & Amitava Chattopadhyay, 2016. "Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments," Journal of Consumer Research, Oxford University Press, vol. 42(5), pages 709-726.
    3. A. Lao, 2011. "Etude exploratoire des effets de l'imagerie mentale issue de la présentation des produits sur un site marchand : proposition d'un modèle conceptuel de recherche," Post-Print hal-00802887, HAL.
    4. Bone, Paula Fitzgerald & Ellen, Pam Scholder, 1992. "The Generation and Consequences of Communication-Evoked Imagery," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(1), pages 93-104, June.
    5. Childers, Terry L & Houston, Michael J & Heckler, Susan E, 1985. "Measurement of Individual Differences in Visual versus Verbal Information Processing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(2), pages 125-134, September.
    6. MacInnis, Deborah J & Price, Linda L, 1987. "The Role of Imagery in Information Processing: Review and Extensions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 473-491, March.
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