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To contribute : a non market experience that interlaces production and consumption
[Contribuer : une expérience non marchande qui entremêle production et consommation]

Author

Listed:
  • Erwan Joud

    (UBO - Université de Brest, LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris])

  • Nicolas Jullien

    (MARSOUIN - Môle Armoricain de Recherche sur la SOciété de l'information et des usages d'INternet - UR - Université de Rennes - UBS - Université de Bretagne Sud - ENSAI - Ecole Nationale de la Statistique et de l'Analyse de l'Information [Bruz] - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - UR2 - Université de Rennes 2 - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris], LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris], IMT Atlantique - DI2S - Département Interdisciplinaire de Sciences Sociales - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris])

  • Marine Le Gall-Ely

    (LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris])

Abstract

Contributors are individuals whose voluntary and free activity consists of bringing a productive part to a common work where the market is peripheral. The marketing literature allows them to be described as prosumers (Ritzer and Jurgenson, 2010), that is to say involved in a complex arrangement of production and consumption. Understanding the experience of contributors shows that freedom of engagement is not a barrier to joint production, even if it is difficult for an organization to manage this resource. The results make it possible to describe the self-sustaining dynamic that leads contributors in a quest for positive experiences (Csikszentmihalyi and Nakamura, 2014). The latter allows contributors to access a state of flow or relaxation, then encourage the repetition of experiences. Through a comprehensive approach, this paper strengthens theoretical knowledge about a common form of prosumption and invites us to continue understanding the mechanisms favoring the support of contributors.

Suggested Citation

  • Erwan Joud & Nicolas Jullien & Marine Le Gall-Ely, 2024. "To contribute : a non market experience that interlaces production and consumption [Contribuer : une expérience non marchande qui entremêle production et consommation]," Post-Print hal-04459202, HAL.
    • Handle: RePEc:hal:journl:hal-04459202
    Note: View the original document on HAL open archive server: https://hal.science/hal-04459202
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    References listed on IDEAS

    as
    1. Cova, Bernard & Dalli, Daniele, 2009. "Working Consumers: The Next Step in Marketing Theory?," MPRA Paper 36717, University Library of Munich, Germany.
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