IDEAS home Printed from https://ideas.repec.org/a/cai/rfglav/rfg_162_0099.html
   My bibliography  Save this article

Expériences de consommation et marketing expérientiel

Author

Listed:
  • Antonella Carù
  • Bernard Cova

Abstract

The experience concept is becoming a key parameter in the understanding of the consumers?behaviour and a major foundation of a new marketing approach: the experience based marketing. Backed upon the idea that the present day consumer is seeking life submersion in extraordinary experiences rather than fetching simple products or services, the experience based marketing invites both practical and theoretical stern criticisms developed in the present article.

Suggested Citation

  • Antonella Carù & Bernard Cova, 2006. "Expériences de consommation et marketing expérientiel," Revue française de gestion, Lavoisier, vol. 162(3), pages 99-113.
    • Handle: RePEc:cai:rfglav:rfg_162_0099
    as

    Download full text from publisher

    File URL: http://www.cairn.info/load_pdf.php?ID_ARTICLE=RFG_162_0099
    Download Restriction: free
    File URL: http://www.cairn.info/revue-francaise-de-gestion-2006-3-page-99.htm
    Download Restriction: free
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Erwan Joud & Nicolas Jullien & Marine Le Gall-Ely, 2024. "To contribute : a non market experience that interlaces production and consumption [Contribuer : une expérience non marchande qui entremêle production et consommation]," Post-Print hal-04459202, HAL.
    2. Bernard Guéry, 2016. "Le travail comme échange chez Saint-Exupéry : penser l’articulation des trois dimensions du travail," Post-Print hal-02508868, HAL.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cai:rfglav:rfg_162_0099. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jean-Baptiste de Vathaire (email available below). General contact details of provider: https://www.cairn.info/revue-francaise-de-gestion.htm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.