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L’adhésion des supporters à la transformation d’un événement sportif en expérience émotionnelle : une approche exploratoire à travers le cas du Rugby

Author

Listed:
  • Jean-Marc Decaudin

    (M&CN - Marketing & Communication Networks - Toulouse Business School)

  • Meriem Mengi Elayoubi

    (CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour)

Abstract

L'édition 2007 de la Coupe du Monde de Rugby a été une réussite à bien des égards : audiences des retransmissions télévisées, engouement des femmes et des enfants... Ce moment marque une étape clé dans l'évolution de ce sport car, pour la première fois, il a réuni connaisseurs et néophytes. Ceci a été rendu possible par la transformation de l'événement sportif en expérience émotionnelle. Toutefois, pour que ce phénomène soit durable, il ne doit pas engendrer la perte de l'audience des supporters traditionnels. L'opinion de ces derniers se révèle ainsi essentielle.

Suggested Citation

  • Jean-Marc Decaudin & Meriem Mengi Elayoubi, 2008. "L’adhésion des supporters à la transformation d’un événement sportif en expérience émotionnelle : une approche exploratoire à travers le cas du Rugby," Post-Print hal-02101566, HAL.
    • Handle: RePEc:hal:journl:hal-02101566
    Note: View the original document on HAL open archive server: https://hal.science/hal-02101566
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    References listed on IDEAS

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